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Well, well, well.. things are getting pretty interesting in the advertising world these days as ads seek to be seen as street art - however well or poorly that turns out. (see below) While street artists are not allowed to put up their work in lots of places, Jordan Seiler founder of PublicAdCampaign says that ads are being placed in the very same places. 
The New York Times covered the event on Sunday in New York where artists took to the streets whitewashing over "illegal ads" and putting up their own work. The ads were replaced shortly only to be whitewashed over again. The article is really worth reading.
It's a good piece, and there is some great street talent out there.
In short, the problem is the money that lobbies against billboards, etc has wrapped up their argument around beautification; so they'd be against this too. As for a major street artist movement, I don't see that getting much pub outside of NYC (maybe LA/CHI). The ad companies have fierce money behind the laws to keep their inventory up. Ultimately, money will talk.