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Just read an article that social networking tools like Twitter and LinkedIn are allowing users to create lists to better segment their networks.
Yeah, and?
While there is some benefit to being able to understand the demographics of your social networks – what is more important in my opinion is the ability to quickly take action based on these segments.
As far as I know – Twitter does not allow you to easily segment messages and send to a large portion of followers, but not all. And of course, more than two or the “@ replies” to individuals and you’ve used up all your message space.
I believe a great tool for corporate Twitter users – and a potential revenue stream for Twitter – would be a segmenting tool that allows you to create segmenting rules, with relevant messages for those segments.
For sites like LinkedIn – I see the segmenting as a little more valuable from a sales perspective. Sales users could aggregate connections at companies that match their key target markets, and prioritize them inside their CRM with tools like Sugar’s LinkedIn connector.
But finally, while we are making progress, we are still on the front end of the true promise of social CRM.
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