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Wine is good for getting buzzed in a civilized way, without people thinking you’re a lush. Other than that, I don’t have much use for it.
I went to my first wine tasting this year and, while it was pretty fun, my bottom line is that wine is kinda boring.
So why have I been spending the last couple of days watching video after video about wine over on Wine Library TV?
For words: Gary Vay-Ner-Chuk.
In case you haven’t heard of him, he’s this crazy-intense guy who became famous because he’s passionate about wine, he’s crazy, and he gets is all on video. Here is the video that got me turned onto this guy:
*Thanks to Adam Baker for highlighting this video in his great post on how not to suck at blogging.
Why Passion is So Powerful
After watching the Gary Vaynerchuk video, it’s pretty obvious how passionate this guy is. That’s just how he rolls.
Whenever I see someone this passionate about something, I want to be a part of it.
It’s happened to me before: my friend Andrew got me really into random stuff like Ernest Shackleton, Jobim, Coldplay, and Requiem for a Dream. Andrew was so passionate about them, that I just had to see for myself.
That kind of enthusiasm is contagious.
And Gary’s enthusiasm is so contagious, he’s even gotten some mega-famous people on his show: Jim Cramer and Wayne Gretzky are on two of his videos. How awesome is that?
Even better: his site and the work he’s done around it has gotten him a sweet book deal (Crush It is his latest) and all kinds of speaking opportunities around the country. He is the new Oprah.
Why Should You Care?
Gary has me interested in wine. He has me watching his videos. He has me blogging about what he’s done.
And I could give a crap about wine.
It’s all about the passion. He loves this stuff—everyone can see that. If he wasn’t passionate about it—if he was doing it for the money—he’s probably feel trapped. He wouldn’t want to answer the thousands of emails he answers every day. He would want to shoot an episode about the Jets and leave the wine completely out of it.
But he doesn’t because he absolutely LOVES wine.
Listen to the story of Gary V: make sure there’s passion in what you do.
It will make your life so much easier and so much more fun.
Crush it.
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Comments
10.01.09
Well, after reading your post and watching the web 2.0 video above, I had to go over and see one of Gary V's videos at his site. I picked the cereal and wine pairing one. He's good.
I saw half of the video where he pairs the Riesling with Captain Crunch - what a nut (in a good way) - I mean who sniffs and swirls with a Riesling (Jet's pail no less) and then eats a few spoons of Captain Crunch followed by the wine? I've heard about him but haven't seen him in action as I only occasionally drink wine. Thanks for motivating me to check him out on his website.
10.01.09
Glad you found his site entertaining Mark! I had heard of him before but only in the context of wine, not in terms of business/life.
He's intense, and that alone makes him worth watching.
10.02.09
Hi there. I read your post and just had to sign up for the site to comment!
Great video and post! I love this guy too. I've watched a few of his episodes on Wine Library. But I have to think, his blog could be about anything, the Jets, New Jersey. Wine just happens to be one of his many interests, but its the one that gets him the largest audience possible and enables him to pursue his real passion - connecting with people.
Thanks for posting. This is Vaynerchuk at his finest! In fact, I find him more engaging in this video, talking with passion about the heart of social media, than I do in his wine videos.
All the best,
Molly
10.02.09
Enthusiasm certainly is contagious! I love the connection and will definitely be checking out more of these wine videos.
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