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In marketing, they teach you that consumers make decisions much like people make decisions in every other aspect of their lives. They buy a product or don't buy a product for two reasons:
1. The rational, objective reasoning. Such as: say that I went out to a pub and drank fifteen beers two nights ago. I can reason that my purchase of said beers is going to help the economy and create more jobs.
Or,
2. I can admit that I like drinking beer, because I like the effec
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