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Businesses want social media. They want Facebook pages and Twitter accounts. They want blogs.
But why? Too often they don’t stop to think about that. Here’s a conversation from just last week:
Client: It would be very helpful if you could email decks for meetings more than an hour before we are to speak.
Sounds simple, right?
Business: We typically email decks for conference calls 30 minutes to an hour before we are to meet.
Well, duh. Client obviously knows that.
Client: Yes, but with many meetings per day, we don’t always have time to print those out in between [our meetings with other people].
So, the client has meetings back to back. Doesn’t always allow time for review. While I don’t know why they can’t just look at them on their computers, that’s my problem, not theirs.
Business: Yes, well, that’s what we do.
WTF just happened there? This business can’t even DIRECTLY respond to a client issue. How in the heck will these people be able to listen on a larger scale? This way of doing business is far too common. While I understand that most projects are handled by teams, clients don’t care. They just want the information to be presented in a way they can consume easily.
Without your clients, businesses wouldn’t make money. Try listening to them.
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Comments
09.01.09
Agreed. I don't want businesses using social media to talk to me until they understand how I want to be talked to.
Social media is for having a conversation. So until companies stop preaching their corporate policies and start answering questions that actually help us solve problems, they have way bigger problems.
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