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Sage advice from the Wall Street Journal:
“Part of giving up control is also giving visitors the freedom to complain and criticize the brand, or to wax lyrical about a competitor, to their heart's content.”
This isn't really giving up control. It's pretending to give up control while

The first comment on this post (spam) really draws out your point why it might be good to give control to key members.
I think the bigger danger or concern giving power out is the misused & control of voice(like limiting opposing view).