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Every so often there comes a time when both the Title and the subject fit so well together that it seems meant to be. “Generation Wine” is now ground zero for a movement that has begun to bring together Generation Y (21-35) and Wine. The impetus behind Generation Wine is the growing demand by both Wine Industry professionals and Generation Yers to be mutually understood. To date, no single effort has been organized to determine the interest G
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Comments
08.19.09
For better or for worse I literally came to social media enlightenment by ways of Gary Vaynerchuk a few years ago. I think he's fully aware of the synergy between future markets, social media and Gen Y.
Plus wine is just tasty.
08.19.09
Really, wine was never marketed to Gen Y? What about the "box of wine [is a box of fun]?" Or fruity wines like Boone's Farm, Mad Dog, and Arbor Mist? They are cheap and help first time drinkers adjust to the typical bitter taste.
With these products, who were the wine company's trying to target? People who couldn't afford quality wine, I think not!
If we weren't their target before, they sure did an amazing job recruiting us for free! They should send a thank you to our parents!
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