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There’s a viral television ad campaign going on in Brazil right now. It’s the brainchild of SOS Mata Atlantica, a non-profit organization with the mission of preserving Brazil’s amazing rainforests.
Here’s the gist: Pee in the Shower… Save the Atlantic Rainforest. No really, they even broke down the numbers (1,157 gallons/year for each household).
But they weren’t con
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Comments
08.07.09
You're only allowed to pee in your own shower. Peeing in someone else's shower is shower is just poor manners :)
What a extremely odd campaign...Telling kids to take a whiz in the shower to save the ocean? Yeah, maybe it's resourceful, but I'm a little turned off by the whole thing. It's like encouraging a whole generation to start doing something that's kind of disgusting. Not a huge fan of that.
Here's what I learned from your comparison ...
Resourcefulness is a great quality for potential employers, yes. Still, resourcefulness is NOT a great quality if it completely squanders something else that's pretty important too.
Make sure that you're not just being resourceful for the sake of being resourceful. There are a lot of things I could do to increase the amount that I am able to accomplish, but they make have negative side effects that we don't even realize.
08.08.09
Resourcefulness is the most important thing in our life. Be it in business or in our life this is one factor that determines success and failures just like a boring theme changed in to a successful viral advertisement. People love freshness and New things. It is in providing these qualities we find resourcefulness. Good story.
08.12.09
Quote from my wife: "You pee in my shower, and I'll make you scrub it out with lye and your tongue!"
12.14.10
What a extremely odd campaign...Telling kids to take a whiz in the shower to save the ocean? Yeah, maybe it's resourceful, but I'm a little turned off by the whole thing. It's like encouraging a whole generation to start doing something that's kind of disgusting. Not a huge fan of that.
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