If you’re a blogger, you know the feeling. You just sat down at your computer and you are a paragraph into a blog post when it suddenly hits you: apathy. “Why am I doing this?” you ask yourself. It may be the worst paying job in the world (most people do it for free or nearly free) and you question the real value of the people you end up making connections with. It can be a lonely existence if you make it that way and the blog is the ultimate one person company. If you don’t make it move, no one else will.

If you’re not a blogger and you’ve wondered why we do what we do, you’re not alone. My wife was in the same boat. She could often be found telling me to go to bed, to not spend as much time on it and thought it may be a nice hobby but that’s it. She was supportive of my “hobby” but we didn’t agree on the value of it.

What’s The Value Of Blogging?

The real value of blogging isn’t the content I create. That is nice and that gets my foot in the door. The real value are the connections I make and the things I learn and apply to make myself better.

We talk about what a game changer social networking and social media is all of the time. The only real game changer is where the conversations are happening and what limitations there are on who you can connect with. The principles that people use to get ahead are the same now as they have been for the last half century (if not longer). Sharing good ideas, helping people around you succeed, being a decent person and doing what you say you’ll do? That still works in social media and its impact is bigger than ever because the amount of people you can connect with is… well… a lot.

What Happened? How Did You Get A Job?

After my employment ended with my last company, I reached out to my network (both the one I built here locally and the one I built through blogging and other social media stuffs). I posted on my blog. I posted on Twitter. So did a ton of other people. I was flattered, humbled and feeling a little bit egotistical about the attention. What can I say, I am human! The conflicts of emotion were interesting.

I received many e-mails from people saying that if I was open for relocation, there would be several positions open. My wife and I talked about it already and we weren’t willing to leave Portland so those options were off the table.

Last week, I received a message from someone that wanted to talk about how I could work with their company. They were going to be launching a big time product upgrade and they were targeting the niche I have been working in for the past six years (HR pros). They commented on my blog in January (this is why longevity counts) and saw the overwhelming response after I was back on the market.

We talked by phone and sent e-mails back and forth (none of those e-mails or conversations included a resume or application or formal interview questions). It was truly a conversation. After we hammered out some details, I agreed to start immediately.

What About The Company? What Will You Do?

The company is MeritBuilder. I will help them reach out to you HR/Corporate types in a variety of ways.

So what does that mean, right? In the next couple of weeks I’ll be talking more about my role especially as we look to re-launch the platform in mid-August. What I will tell you is that this blog will not change. Maybe a few more posts but the tone and the content is going to be the same. They were adamant on that. Insistent even. They get it and that’s what made it so easy.

So If I Start A Blog, I Will Get A Job?

Not exactly. Especially if you plan on starting one when you start a job search.

Sure, you might strike on something and see success. But more likely, you’re going to be turning your wheels and getting frustrated. It will be disheartening in most cases.

If you think of blogging like you do networking, you need to start a blog, contribute and become a part of the community before you can leverage it to help you find a great job (either by your choice or the company’s).

I will say that after the thousands of hours I’ve spent blogging, when I told my wife this story, she felt a little bit differently about this whole blogging business.