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I’ve been thinking…The strongest relationship any one company that I do business with is a weak one at best. I am not personal friends with the owners or anyone else on their staff. Really, the only time we talk is when their products/services is needed. Some of the strongest relationships I have only have a point/reward system that holds our relationship together (Speedway’s Speedy Rewards as an example).
I would be willing to bet that the average consumer or your a
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Comments
07.23.09
I like these ideas. As a consumer, I have a very weak relationship with the businesses I buy things from. Generally, I buy there because of price and convenience. And I am leery of any business that tries to act like my best friend.
The exceptions to this rule are businesses where the product and price are more flexible. Examples would be automobile repairs. I am very loyal to my local Firestone, because they once saved me a few hundred bucks on a replacement for broken headlight wiring harnes, by building one from scratch. I know they are looking out for me, so I trust them. But they have never chatted with me about my family. Nor would I expect them to.
Know your customer, make them comfortable doing business with you, but don't pretend to be their best friend.
07.23.09
I think this is great because it is indirect selling. People will buy from those who add value without holding out their hand looking for payment.
08.05.09
These are some great tips. I also agree that indirect selling is always better than direct selling because most people will get scared off when you push them buying something.
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