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Posted On 07.21.09

Maintaining a professional online image is a very important aspect of your career. Through a simple online search, an employer or client can find out what you like to do, how you blog and tweet and see the overall professional online image you portray of yourself.

Here's advice and eight tips on maintaining your image as a professional online:

First of all, how often do you update your Facebook status? More importantly, how do your updates reflect your professional online image? The status "At the bar getting trashed tonight" does not sounds professional. Neither does the wall post from your friend talking about that last party.

Tip No. 1: Don't use your status updates to share information about the actions an employer doesn't need to know about, censor your wall posts and patrol the posts written by others on your own wall.

The photos you post also can impact how people perceive your online professional image. Although it won't hurt your image if you have photos showing you outside of the professional setting, it will hurt you if your photos display you in a way an employer may see as inappropriate. Even if you don't post unprofessional photos of yourself, your friends could still tag you in photos without considering how it could affect your image. Depending on your career goals, the type of photos considered appropriate will vary.

Tip No. 2: Never post pictures of yourself at a bar, party or other situation that may be inappropriate and inform your friends to ask for permission before tagging you in a photo.

Facebook users concerned with maintaining a professional online image also should be cautious about joining groups and fan pages. Groups such as "Party Girls" do not portray professionalism. The various applications on Facebook, such as quizzes and games, also can affect your image.

Tip No. 3: Try to avoid joining groups, fan pages and applications that are not relevant to your field. If you decide to join an irrelevant group, be sure it is about a topic you would be willing to discuss with a company CEO and your grandmother.

Setting your profile to private is one way to avoid professional online image issues. But, people often accept friends who they do not know well. Additionally, a potential employer may go through a mutual friend to see your profile.

Tip No. 4: Even with strict privacy settings, it is still possible for other people to get access to your Facebook account. Always be insistent on maintaining a professional online image, even if your profile is set to private.

Your tweets and the conversations you join are a reflection of your professional online image. If you do not have your tweets set to private, watch what you tweet.

Tip No. 5: Build a professional online image by sharing ideas and information and adding knowledge to the community. Write relevant and useful tweets.

One of the social networks used less often by young professionals is LinkedIn. But, LinkedIn can help build credibility in a person's professional online image. You should go beyond simply filling out a profile and take full advantage of the site's features.

Tip No. 6: Request recommendations, join groups and answer questions of other users after creating your LinkedIn profile.

Participating in the blogosphere also can help build a professional online image. Blogging displays leadership and knowledge in your given field. As a blogger, you also should contribute to the community by commenting on other blogs. If you wish to be seen as a professional, you should not write about personal matters on your blog.

Tip No. 7: Strategically write blog posts that will showcase your skills and knowledge and comment on other industry-related blogs.

A personal Web site or online portfolio is a great tool to help build a professional online image. Not only does it show that you are serious about your career, but you also can include materials to promote your personal brand, such as recommendations and work examples.

Tip. No. 8: Create a clean, well-designed Web site focused on promoting your personal brand in your field to help build your image.

Professional online images take time to create and build. By following these eight tips, you can help build a positive and credible online image that can help advance your career.

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Comments

07.21.09

Great tips! Thanks.

Phalange
07.21.09

Thanks for the blueprint on how to make the most boring Facebook page ever. Facebook is a *social* application, not a professional one. I pity you if you can't make the distinction between the two.

Amy
07.21.09

I really appreciate the tips in this post, and I completely disagree with Phalange. While some may consider someone's page to be "boring" if one uses these tips to maintain a professional Facebook page, Facebook is not just a social application anymore. If a potential employer can get access to your Facebook page even if it is set to private, this can have very serious implications in your professional life. I think it is short-sighted to only consider that your friends and/or family members will see the content that you post on Facebook, because you never know how that content could come back to haunt you.

07.21.09

@Phalange

I was wondering if you clarify your statement about Facebook being ONLY a social application and not a professional one. You're making the generalization that all 250+ million users are only on the site for personal reasons and not to try and advance their careers.

What would you consider LinkedIn then if there is a clear distinction between social and professional?

Phalange
07.21.09

LinkedIn is clearly for professional networking and advancing your career. Facebook is merely a convienient way to keep in touch with friends and family.

Honestly, I'd be a little leery of working for a company that tried to recruit me via Facebook.

07.21.09

Yes, employers try to access your FB page to get to know you before they hire you! But, you can always set the privacy of applications to be only seen by certain friends if that is your concern!

07.22.09

I've got to agree with what Phalange made reference to. While I know that employers can (and do) look at their employee's social network pages, sterilizing them down to something like what the writer mentions seems like a waste, not to mention somewhat shallow. I mean, you are who you are, and if your employer really wants to find out, they will. Now, should you post pictures of compromising and / or illegal acts? Of course not. But that being said, if you're in those situations and allowing yourself to be photographed, then you're probably not interested in a 'professional' image to begin with.

07.22.09

The issue is that Facebook has the capability to collapse all of your social circles into one. For some, this isn't a problem. For others, it is a huge problem.

It is up to you to decide how much risk you are willing to accept, but setting privacy levels on your page or censoring what you post.

Pete Kistler
07.24.09

I think Scott hit the nail on the head here.

Phalange: 48% of hiring managers use Facebook to research candidates (http://bit.ly/1jOsEN). It doesn't matter if you think Facebook is a 100% social platform. For employers, it's a research tool, which means it can impact your carer!

- Pete Kistler
CEO, Brand-Yourself.com
@pete_kistler and @brandyourself

Facebook tip: Update your profile regularly including specific accomplishments, inside and outside of work

07.24.09

Andrew- I think you're onto something.

Am I crazy? I would want to hire somebody who looks professional and appropriate, but I also somebody who is fun and social (goofy pictures-with-friends fun, NOT body-shots-at-the-Vegas-nightclub fun).

I think seeing tasteful pictures of a candidate would be an incredible pro, not a con, if done right. Social folks are better sellers and stronger communicators. If I went onto somebody's facebook page, I would want to see someone well-connected and happy.

I also want to stress Melinda's point that you can control your privacy settings and maybe a big point here should just be to know what is out there about you, and be thinking about what potential employers can see.

Now, if you want to vanilla-ify your life on social networks, that's up to you... but I wouldn't go so far as to say that's necessary. In fact, I personally like Cherry Garcia best. :-)

11.18.10

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12.26.10

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