
…and I wish this ad wasn’t.

“Be confident! But not too confident because your online friends don’t really like you.”
Clearasil seems to be struggling with mixed messages. On their ‘be yourself for real’ website they’re challenging image distortion on online networks by teenagers.
The premise is that you should ‘keep it real

Nice post.
I agree, people know who their "real friends" are and don't have a problem with these "fake" online friends. Nothing new there.
With profile pictures, the user chooses what pictures to put up, so they are usually all good shots. Clearasil would have been better taking the approach of people untagging those embarrassing pictures that your mates tag you in (as your "fake mates" would surely post ugly pictures of you to make themselves look better) ;)
Something like: 'So use Clearasil to get rid of the spots and you won't have to worry about your mates tagging spotty pictures of you ever again'.

Talk about friendship that's skin deep. Clearasil clearly knows that some FB users tweak profile photos so they want a piece of that cake.

Charm- has it all in it. The factual details talks about real thought. Being real in virtual world is an attraction for wandering mind.
The distance is what which separates the physical being.