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Posted On 07.17.09

Let me start this out by saying I am in no position to turn work away. In fact, are small businesses ever in a position to do that? I think a lot of smart, sane people would advise that I should be taking everything. Everything I can to get upright, and to get stable but gluing myself to this desk reworking this proposal for the 90th time just wasn't sitting well with me.

It's not that I had other things I wanted to do right at that moment, or that I was sick of working on it. To the contrary I've been known to doggedly work at projects for hours and hours at a time until my eyeballs feel as though they might never go back to normal. This wasn't anything like that.

This was more that I knew this particular client wasn't going to like version 90 of this proposal either. Why? Because they wanted something for a price I wasn't willing to give. They wanted me to return with a quote that just wasn't going to happen. So I shave a deliverable here and there. I tell them that their team has to help me do some things. I tell them that we'll just do one thing at a time. They still want the whole kit and kaboodle for the price they want.

I feel like telling them that I stroll through Neiman Marcus all the time with the same idea. Instead I tell them I'll take a look again.

Eventually I realize that we probably can't work together. This is really scary because I'm pretty sure that they are going to tell the whole world that I have an evil plan to...... make money. Or that I'm unaccommodating. Unhelpful. My other alternative was to take a huge hit on the project which I can't do and I wondered how far I should go to reach an agreement? 90 proposals? 100?

Then I remember back when I wanted to be platinum blonde. My hair is nearly black. I went to a great salon in Las Vegas and after about half an hour of talking to me and brushing my hair, they stylist tells me "I won't do it". I was livid. "I don't think you know what kind of upkeep this is going to involve". I told him I knew just fine and just make it happen. No stylist had ever told me that they simply wouldn't provide what I asked for. I stormed out and vowed to never go to such an "awful salon" again and found a salon that happily took 7 hours and $350 to make me platinum blonde.

The short ending to this story is that my hair had to be cut off very short due to bleach damage and I spent hundreds of dollars keeping it up. I felt like sending a fruit basket to that first stylist for 1) telling me no to something he knew wouldn't work and 2) teaching me to say no to people that I am potentially being paid by.

I don't even speak to the salon that made me blonde.

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July 17, 2009 11:38 am

I really like the way you connected to these seemingly completely opposite topics but whatever the situation, knowing our limitations - and acknowledging them - is truly a blessing.

July 17, 2009 11:47 am

Actually, I think you were smart to turn that offer down.

Your post reminds me of simple (but good) advice I heard from a healthcare contract expert I interviewed once. She said that if the money a client offers doesn't cover your cost of doing business, the deal's not right for you. And if you feel pressured to take it because you're worried someone else will get the business, that still doesn't mean the offer would have worked for you.

July 17, 2009 12:00 pm

Emily and Sassy -
How weird that saying "no" in business is so much harder than in off-time life. Saying no to peer pressure, strangers, etc. is something that is instilled in us very early in life but when it comes to business, it's just not quite as acceptable. Maybe it's carry over from "the customer is always right" mentality. Or just a poor economy driving us to "yes" all the time.

July 17, 2009 12:22 pm

Just remember: your client needs you. You're the one providing the service, not the other way around. You're in the position of power to say "These are my rates. I'd love the opportunity to work with you." If your rates are competitive in your field, then use that as a counter when your potential client tries to negotiate you down. And remind them that very little in this world (and especially in business) is free and GOOD. It's free and cheap. It's free and crappy. It's worth paying the real price to get what you need.

July 17, 2009 2:29 pm

I concur with the Sassy Sexpert. I was initially intrigued to find out how you were going to connect to unrelated topics and I'm pleasantly pleased.

I had to face this dilemma many times when I worked at a small production studio here in DC. Many clients wanted the stars but weren't willing to pay for it. Even when we offered them significant discounts they wouldn't budge.

It really frustrated me because not only would I have to compromise my price, but I would have to compromise my quality of work since I wouldn't be able to put as much time as I would for a client that pays the usual price.

As result, I've learned a wonderful and invaluable about not saying yes to everything. It's not worth the headache or the sacrifice because I never enjoy the process as much as I do when I'm being paid what I deserve.

Robyn
July 17, 2009 6:29 pm

I'm glad you retained your value. You could have worked with them, but at what cost? It's the whole "give-a-mouse-a-cookie" principle. If you give a client a screaming deal at a loss to your business, they'll want it again later...and they'll probably work you over on it all over again.

Way to recognize and protect what your work is worth.

Jon Davidson
July 18, 2009 1:43 pm

In a market where so many companies are willing to say yes, and at a discounted rate, it is the businesses who stand their ground like Caitlin who end up the winners. Look at Honda. During this whole automotive debacle, have you seen them offer any deals like "NO MONEY DOWN" or 0% financing? Neither have I. Meanwhile Honda's outlook is extremely positive over the next 12-months.
Now take a look at the automotive companies who operated with the desperate approach, offering every deal under the sun. Where are they now? Where will they be in 12-months?
Just make sure if you take the higher ground that your business is actually worth it and if it isn't, get there quickly.

Palla
July 18, 2009 4:56 pm

Congrats on standing up for yourself, believing in yourself, and not compromising the value of your work.
There is something to be said for that ancient quote "You get what you pay for".

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