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The more that I speak, coach, train, and write, the more I realize that I rely on a just a handful of words for the majority of my communication. While there’s nothing inherently wrong with any of these words, and it’s not as if I’m saying them to the same people over and over again each day, over the last few weeks I’ve been finding my creativity stymied. And I suspect it may by my eagerness to go to my com
It's hard not to use some of these words when you are speaking to a group of people, because a couple of these words are exactly what they want to learn about. Branding. Millennials.
I understand where you are coming from though. I used to cringe when I had to listen to corporate jargon in my first job. And eventually I sort of learned to go with the flow. People like to use buzzwords. It makes them feel as if they're a part of something new, something special.
The problem is using them so much, and so often, that we become inauthentic because of them. It's easy to tell when someone know little about a subject because they just keep using buzzwords, but add no real value.

Alexia, i think you are in a line of marketing, because only then those words can occur frequently, yes if they are really occurring constantly then its sicking. well get one Thesaurus dictionary and get synonyms of all of those words, i m sure that will help you, lol.
thanks, waiting for more words to hear from you.
@Ryan Paugh
Every field is different, but with coaching, I find that I partner best with folks who come to me not because they think it's cache to have a coach or have always known they want to create a strong (something that rhymes with "sand"), yada, yada, but because they want to break out of whatever professional or personal ruts they have created for themselves, unlock creativity, show up to each day more fully, and see me as the person to facilitate that process for them.
I also think there is something about using your buzz words in promo and at the onset of a presentation, and then giving yourself the challenge to use them up to just 3 or 4 more times throughout. I'm going to try this next week. I think I'm pretty good at showing rather than telling, and this would be one means for assessing that.
@Alex Nash
I'm actually a leadership and career coach. But a lot of my clients hire me to help them with their communication, which includes personal and organizational marketing.
@Dr. Pepper
I hear ya! I would never have endeavored to weed out my keywords on a week I had a speaking engagement. But I've let me individual clients in on my game, and it's actually triggered a lot of fruitful communication analysis for them as well.
I think when you work in a certain field, for instance non profit, there are words that you cannot get through the day without using more than once. For instance: invest, support, cause, synergy, partnership, relationship...yada yada.
These words get boring, and I am always trying to come up with new ways of expressing the same meaning, but I always end up reverting back to them.
Goodluck Alexia on your challenge. I am not sure I could do it!:)
Great post. My husband told me the other day that I always say "I don't mean to be ugly" right before making a criticism, even if it is a constructive criticism. I have no idea where that came from, but it is very hard to catch myself before I say it.
I'll try to make it a week without it too.
When I've noticed professors or bosses using the same words over-and-over, I've been tempted to start a game of Buzzword Bingo.
Take a white piece of paper, make a 4x4 grid, and fill in each square with a buzz-word. Each time someone in the class or meeting uses a buzz-word, put an X through it on the paper. If you get Bingo, and are very brave/fool-hardy, answer the next question with "Bingo sir, that's exactly what I thought."
When I find myself using jargon too much, I imagine the people I am speaking to are playing buzz-word bingo and I try and mix it up to avoid someone getting Bingo.

Great read!
@SarStry don't forget "collaborate." I used to work in non-profit, and that word was ubiquitous.
Now, the words I hear (or use) far too often include: value, relationship, transactional, commodity, legacy, solution, security, strategy... ad infinitum
I'd like to abandon them, but buzzwords have their value. As long as you don't overuse them Buzzword Bingo won't be an issue and the "value" you add will be recognized.

There's a concept of the DSL, or domain specific language. The point is that in every setting there is a set of words or phrases that mean something different. It's also similar to the concept of tribes. A group of people are connected by their language - it's not necessarily good or bad, that's just how it is.
There are overinflated, overused words whose biggest fault is that they don't really mean anything or are so often used, but incorrectly. Honestly the words in your list didn't strike me as these though. Some from the comments did: synergize, collaborate. My personal pet peeve is "social media" ... enough already!

Love this post
Can you believe there are some people who still use "thinking outside the box"?
I'm with you on "Branding" Alexia. Ugh.
Just over half of my first day in and recently had the first slip up (that I'm aware of). It was "possibilities." A client said it first and I mirrored it back to her so, perhaps it's not a true violation. In any event, what a great discussion. Thank you to everyone who's been participating in it.
@SarStry and @Tim Balzer
I come from the nonprofit world so perhaps this exercise is the final step in exorcising old demons! "Engage" and "muse on" were also big ones for us.
@Kendra Kinnison
Good luck! Please share back what you discover. I'm sure I'd also come up with about half a dozen phrases I revert to when contextualizing something I'm not fully comfortable owning.
@Jessica Dickinson Goodman
This is HILARIOUS and should be included in every NYU grad's welcome packet. I kid, I kid.... somewhat.
@Rebecca Thorman
That's why it's my number one word!
@Amber Shah
Thanks for introducing DSL to me and linking it to something I am familiar with, the concept of tribes. I love when a group creates it's own language. Too often though, an industry creates the language first and others feel like they have to use it to be understood and credible. Forecloses discussion on each person's particular standpoint on the topic/idea a lot of the time. We wind up circling and repeating rather than moving forward or into interesting, discrete discussions. "Social media" and "social networking" not only need to be retired but are redundant. What media or networking aren't social?
@Jon Davidson
That phrase makes me giggle. Although I do use "recycling the box" to address breaking down real and self-imposed limitations and reshaping them into beliefs, attitudes, values, and behaviors that sustain you and open up opportunities. But so far, I'm sticking by the phrase because it explains an important concept and is not yet overused.

Thats a topic to ponder over, we often get stuck in few sets of words and we dont even realise it , like until now you pointed out and i noticed yes i also have been using same sets of word over a period of time although i am very enthusiastic about knowing new word but thats all written in my notepad only and are rarely being used. But now i think why not? it will cast impression on others after all and increase my knowledge as well.
I find it's so hard not to use jargon when you're in a field of work that is inundated by it. Each area of work seems to have them. For me it's "value-added", "process-driven" "top-down" and it's first cousin "bottom-up" and "developmental spectrum". But they would be hard to replace these I think...
I had a meeting with a PR company yesterday, and quickly came to the realization that I use the same words a lot, and apparently they are the wrong ones!
In the social media world I constantly find myself using buzzwords. I try to make a conscious effort not to do it, but sometimes it is what people want to hear!
@Mehnaz
It's interesting that so many of these (e.g. value-added, process-driven, and developmental spectrum) are so subjective. When you work in and with a community it's easy to feel like everyone is on the same page. But I actually wouldn't know what you mean by any of them without some context.
@Dan Healy
Oh no! And what pray tell were they, if you don't mind sharing? In the spirit of learning, laughing, and moving on of course.
@Meenal Vamburkar
And they both can mean so many different things. We do ourselves a disservice when we forget to "show" what we mean and just plop in such words.

Alexia: Please add 'virtual' to the list due to misuse and abuse by user.
Also : 'Uh', 'ya know',1-800-800-800-800-800-800 ads.
Excessive exercising, application or employment of a bombinate word can avert the audiophile from the function of the colloquy.
Thanks for sending me to the Thesaurus today.
Jessica: A version of Buzzword Bingo is featured in an early episode of "Joking Apart" a short-lived, witty, shrewd British comedy-drama.
I have caught myself playing buzzword bingo more than once. Inappropriate me.