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Why will a member visit your community for a second time?
The first time was easy. Promise a big benefit, spike an interest and a member joins. It's the second visit which is usually overlooked.
You must persuade a member to do something in their first visit which will cause them to return for a second visit. e.g. Invite a member to give an opinion on an issue, the member returns to see what others thought of his opinion. Or invite members to send welcome messages to new members o
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