Already a member?
Welcome to Brazen Careerist!
Emily Ma is using Brazen Careerist to share ideas. Join now to become a member and start networking with Emily Ma and other professionals just like you. Learn more.
Brazen careerist
Where ambitious young professionals connect and grow
Email
Print
CNNmoney.com has a great article detailing some of the biggest corporate blunders we’ve seen so far this year, and quite a few of them are customer and branding related, such as GM, Tropicana, and my New York Yankees.
Now obviously it’s easy to sit back and play Monday morning quarterback when it’s all said and done, especially when it’s a multi-billion dollar company. But if there’s one common trend among many of these it’s the impact that blogging and consumer – controlled, Web 2.0 feedback has had on product announcements such as these.
Before the Internet, perception management was subjective at best, and branding was more an art than a science. That concept has gone right out the window with the advent of blogs, social networking sites, etc. But on the flip side, it’s also given product and marketing managers an opportunity to turn the table and leverage the Internet as a tool to draw feedback on consumer’s perception of your business…and in the process avoid launching something that looks like this:
This was GM’s idea at remaking itself as a purveyor of fuel-efficient vehicles?
For more timely, relevant, and engaging articles,
subscribe to Brazen Careerist.
- The Anti-Stalker’s Guide for Converting Online Contact into Real World Collaboration
- Continuing Education: Extending Learning Beyond Your Campus Years
- A New Kind of Business Mover and Shaker
- Why You Might Be Better Off Without a Job After College
- How To Find a Writing Partner Who Can Help You Achieve Your Goals and Make More Money
Got Something To Say?
Got Something To Say?
Not a Member? Brazen Careerist is a career management tool for next-generation professionals. Set up a free account today to comment on this post and start sharing your ideas. Learn more.
Login to view your networks!
 |
 |
 |
|
 |
