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By, Dawn Yerger
It’s hard not to notice that branding has become a hot topic in today’s business world, and with good reason. Human beings tend to assess whether or not we like or dislike something within two to three seconds, which makes it a very short window of time allotted for someone or something to create a positive, emotional association within us. Not only are businesses and corporations looking for ways to create strong brands in the marketplace, but
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