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I am becoming increasingly concerned with the lack of blog writing by public relations, marketing, and advertising firms in the city of Indianapolis and abroad. The simple fact that a communications company is not in-tune with the changing landscape of the consumer driven world is troubling… to say the least.
If there are any industries that should be on the forefront of social media and blogging it is the public relations and marketing worlds. YOU are the communications arm for major brands both large and small. YOU are driving them out of business because of your lack of knowledge pertaining to the changing world.
If you do not believe in social media as a valuable device for communication (two-way communication)… I am concerned for your company health and your clients bottom line. You may be riding the fair wave of strictly using traditional marketing and media buys… Don’t get me wrong… it is still extremely valuable to use and implement but only when integrated with new techniques.
But what happens when 6 to 12 months down the road… when you realize that you did not change in the right direction… What happens when you are surpassed by smaller, more agile firms and your market share is ripped away because of one thing..
THEY realized it was important to talk to single consumers instead of a HUGE demographic mix. They realized it was important to communicate instead of blasting messages over the airwaves.
It is important to understand that social media will be new medium of communication. It may be a new concept but in the next year it is going to revolutionize the way we communicate. Are you searching for the truth? Are you watching the trends?
Most are not.
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Comments
07.02.09
Great post Kyle, I always admire how passionate your writing comes across. I don't think I would ever describe your support for your ideas as lukewarm, and I applaud that.
My company is finally looking at implementing a social media strategy, which I'm pleased about. The funny thing is that I (and I'm sure a few other young associates) have already been using Twitter, Facebook, and other mediums to communicate with our customers for awhile. For us, it isn't about a "strategy," it's about getting people excited about what we do, and getting them to believe in our brand and to keep doing business with us. We do this because we believe in our products and service, not specifically to drum up business. I think the problem is that so many companies equate social media with advertising; two related, but totally different, things. If companies focus on developing both passion and technology skills in their associates, they wouldn't need social media "campaigns," because their employees would do it just because they want to.
10.01.09
I think a lot of the "lack-of-blogging" has to do with not having the resources. Many agencies are cutting back on staff and those that are left don't have time to blog. Perhaps when the economy picks up new positions will open up and blogging will be more of a top priority for agencies. I do believe many would like to be blogging on a regular basis, but for now they have to put their resources towards more profitable (read: client) work.
That said, I do find a lot of bigger, national/worldwide agencies have excellent blogs. One that comes to mind at this moment is Ogilvy's: http://blog.ogilvypr.com/
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