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I'm probably not the only person in the world who isn't crazy about networking. Seriously...put me in a networking event, and chances are I'll be the one camped out by the chips and dip, conspicuously not talking to people. Don't get me wrong; I love to socialize, meet new people and talk about my work. But what makes me uncomfortable is socializing with an agenda. Still, we all have to do it if we want to get to the next level. Here are a few tricks I've learned that have helped me get out there and talk to people.
Remember: you're not being smarmy. You're talking about your passion. This is the biggest thing I have to remind myself every time I'm at a networking event: I'm not selling. Selling has a bad reputation among creative types, I believe; when I sell in writing, I'm simply telling readers why whatever I'm selling is worthwhile. But in person, I feel fake when I try to sell myself.
But I love to talk about what I do. In a no-pressure social situation, I will talk all night about my job to anyone who's interested. I love explaining how web copywriting works and how I can help clients succeed, and I've landed new clients this way. In a networking event, I have to repeat to myself that I'm not selling and there's no ulterior motive here; there's just a room full of people who are interested in what I do and want to hear all about it.
Have a pitch ready. It really helps to know how to describe yourself. I just attended a 15 Second Pitch workshop with Laura Allen, who discussed how a concise pitch can land you huge opportunities in seconds. To break it down to its component parts, a good pitch contains:
1. An introduction: who you are and the name of your company;
2. What you do;
3. Why you're the best at it (your USP);
4. A call to action.
Simple, right? We write this kind of thing every day in various promotional materials. Why not create one for yourself?
Be prepared. I always forget business cards. I've got a huge new box of them sitting on my desk and they've been there for months. I never remember to bring them anywhere with me, and I'm always running into people who ask for my card. It's gotten so bad I think I'm doing it on purpose. Maybe it's because subconsciously I think the design isn't that great or the tagline I wrote on the cards is a bit cheesy. But they're not doing a good job selling me in the box.
Networking can be intimidating--especially for writers, who often prefer to work alone. But if you're willing to do it, you could land some new business--so it's worth getting good at it.
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Comments
06.25.09
Great post, Jennifer.
I hate networking. Partially because i'm introverted I think. These are great tips. Realizing that networking is vital to making those contacts for the future is the first step I think. Then you just gotta step out from there.
Thanks for the great tips!
06.25.09
Even with all these tips, I still hate it. Stapling my head to the carpet with white-hot chrome-moly alloy staples is often preferable.
06.25.09
Hey there-
Great tip about the 15secondpitch site--I checked it out and developed a great pitch. Thanks so much!
Andrew
06.25.09
I wonder how important netowrking is for people who aren't selling anything, aren't freelancers, or aren't entrepreneurs?
Anyway, I tried out the 15 second pitch site. It was a humbling experience:
- "Name": OK that's easy.
- "I am an": hmmm I could give my title, or what I actually do... OK...Title it is (sounds more important)
- "Specializing in": huh? who has time to specialize in stuff? I'm a jack-of-all trades.. I take what ever is thrown at me. Which is a lot these days.
- "What I do": OK this could take an hour at least. And it will be different next week when priorities change.
- Why you're the best: I am not nearly egotistical to think that I'm the best at anything. I'm just fairly good.
- Call to action... What's this mean? Who do they think I am? Obama?
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