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I think search engine optimization has been blown way out of proportion. It’s been made this almost mystic art of gaming the search engines and learning to speak google. I don’t disagree that being great at SEO requires a good set of technical understanding and knowledge (both of Google and HTML/CSS/XHTML). There are some tweaks, however, that fit into the category of SEO, are greatly important, but hardly require a technical depth. The one I am about to explain is a great example.
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