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What is social media? Some people think of geeks like me who spend all day on Twitter or Digg, some think of marketing or PR “gurus”, but really it’s just a conversation—empowered by new web technologies that connect people globally. It is reshaping how companies relate to and interact with their markets with people. It is giving more power to the consumer, nurturing communities of people with shared interests in innumerable topics. Social media is changing the rules of the
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