
If you send a tweet to the UN Refugee Agency (@refugees), you might get a reply, you might not. We have 250,000 followers. That’s too many to have conversations with everyone.
We, like you, are lucky that we don’t need to have conversations with everyone. That doesn’t scale one bit. We don’t want to talk to every follower, we want every follower to talk to each other. This forms a community. Communities scale infinitely. If you're reading this blog, you probably want one of these.