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Two of my hobbies are eating and practicing public relations. The other day I was at one of the many Mexican food restaurants in Arizona. I noticed everything on the menu was made with tortilla, rice, beans, salsa, cheese, chicken, steak and pico de gallo.
Most of those items are thrown together to make tacos, tostados, burritos, enchiladas, quesadillas or chimichangas. It made me realize Mexican food consists of the same ingredients, just presented in different ways depending on what you order.
As communicators, we do the same exact thing as Mexican food restaurants….
We combine words to create sentences. We use those sentences to create press releases, media advisories, columns, blogs, pitches, tip sheets, editorials, web articles and more.
We have the same basic ingredients for most of the writing we do, but we present it in different ways depending on who our audience is. Depending on what the client or the journalist wants, we tweak the way we present our sentences for their interest. For example, you know there have been times when you have used your marketing materials in your press releases and your web stories.
It’s ok to repurpose, you’re giving the customer what they want.
*Blogger’s note: I can’t believe I actually posted this.
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Comments
07.20.09
Good twisting of info that still will result to a very effective write-ups. The comparison of good writing with food is the simplest way to explain things and you made your point effectively with this. Nice.
07.27.09
Well what a way to get your point across. I hope your information is always as informative and suitable to the palette as wonderful fresh and tasty Mexican food almost always is. Don't want that your portion of this explanation for content and format comes across as the sour lemon.... Just kidding. Great way to put things into a completely digestible perspective!!
Regards
Adirec
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