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I often lose business by being realistic about members projections.
It’s not really losing. It’s saving several months of stress desperately trying to persuade 12,000 people to join a community in a matter of weeks. It’s worth earning less money not to be in this situation.
Most projections of community members are as astronomical as they are irrelevant. You can’t project how many people will join a community based upon the success of any other community, let alone Facebook.<
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