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Posted On 06.12.09

Wait for it…

Here it is…

Don’t Do It. Just Don’t.

I was bound and determined to post a blog post today.

I re-visited a couple of drafts. Eh, nothing insightful, empowering, or inspiring there.

I finished the last two chapters of a really good book that I thought I would share. Nah, want to think through that post some more.

I read through my notebook, hammered out a few bullet points on one topic, but I needed to let it simmer longer for full effect.

Still nothing.

A lot of bloggers will tell you that your ideas don’t have to be perfect. Part of putting them down on paper is the experience you derive from your own thought process that goes into the post. You learn as you write. I don’t disagree.

I also think that sometimes it’s a great idea to start an idea and let your readers have a discussion and increase the value tenfold in the comments section.

But then there are others, like Jonathan Mead, who insists he only posts when he has something to say.

It’s an interesting argument.

Personally, I subscribe the theory that you certainly don’t have to have the perfect blog post. I’m passionate about facilitating conversations that will engage my community and stir up dialogue we can all glean insight from - with an overall emphasis on making our lives better in some way.

But, I also feel a certain level of responsibility to deliver good content that can achieve those goals, and there’s nothing about that suggesting you should just post for the sake of it. I’m a proponent of consistency, but if you have a posting schedule and nothing to say one day, you better have a good queue of posts ready and waiting.

Sometimes you only get one shot at this. Say zilch and there’s a good chance that’s how many first-time readers who stumbled across your blog on that day will return.

What say you? Do you have a strict blogging regimen and post everyday regardless of how stimulating you think your post might be? Do you subscribe to the philosophy that any action is good action? Or do you only post when you have something important to say? When something inspires you to write? To have your voice heard?

Photo Credit: apesara

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Comments

Joe Lavelle
06.12.09

Hi Ryan - I love it! As a very new blogger, I find that my inspiration comes in spurts. I get 3-4 ideas for compelling ideas for posts one day and then no ideas for several days. So I subscribe to only post when I have something meaningful to provide.
Best wishes and always Act As If It Were Impossible to Fail!
Joe Lavelle http://www.ActAsIfBlog.com

gredonka
06.12.09

Right now I'm somewhat in transition when it come to my blogging; I am currently focused on understanding myself better so I can re-formulize my Career Attack Plan. I have founded a new blog, under which I will talk about my own creativity, something that I realized I really needed professionally as well as personally; but it is still developping.

Great post!

06.12.09

Great Post! I think for me blogging is just another form of expression that comes whenever I feel inspired. I do buy into the fact that sometimes random blogs with no purpose is what get readers back. So to answer the above questions I would say yes to all. Now I may go start my "Ode to Step Brothers" post.

Paul Anater
06.12.09

I am a daily blogger and my niche is kitchen design. So far as I can tell, I'm the only independent, daily blogger in my niche. I work off a schedule I plan about two weeks out. I keep a list of ideas and topics, most of them in varying stages of development for posts. Even if it means I have to stray from my niche, I post every day. I find that there's a community building up around my blog who actually enjoy it when I stray from my niche. I toy with the idea of dropping my number of weekly posts from time to time, but on the couple of days when I haven't posted I've heard about it from my regulars. I don't think I crank out Pulitzer-worthy content every day, but I'm still proud of what I do write. I find that even when my posts aren't perfect, they spur my readers to take my topic du jour and run with it on their own. And really, having my readers take a kernel of an idea of mine and turn it into something for themselves is my overriding goal for this whole exercise.

06.12.09

@Joe - Thanks for your contribution. If you were someone who felt compelled to post everyday (and you had that much to say) all the more power to you. Of course if you did this I suspect the best approach would be to write in spurts when you felt compelled and then queue them up to post each day. Best of luck with your new blog. I think it's a great concept.

@Katrina - I think it's important to determine WHY you're blogging. Sometimes, especially when we're first starting we're just trying to find our voice, and teach ourselves something along the way. If people listen (and benefit), that's just extra gravy.

For me, now that I have a few hundred subscribers though, I really feel like my blog is about so much more than me; it's about the value I provide my readers. That's why I'm a lot more selective about the stuff I choose to 'hit publish' on.

@Sarah - Like I just mentioned to Katrina. I guess it's important to know what your goals for blogging are and who your audience is. If it's to have fun, be random, and write about Step Brothers then all the more power to you. There are certainly people that want to read that as well - me included!

06.12.09

My blogging schedule has been erratic, to say the least. There are times where I don't have anything to say or don't know how to say what I want. In the age of "content is king" and so many people using RSS, I'd rather write and publish when I'm comfortable with it being put out, and not litter people's feed with crap that they'll just tune out anyway.

06.12.09

@Paul - There's a lot to be said for momentum, especially if you're at or near the top of your niche. As a marketing blogger, I'm in a HUGELY over-saturated niche so I need to be innovative and unique when I post (at least I try to be) otherwise it's easy to fall into the echo chamber.

Having a unique niche you command dominance over does serve as an advantage in that respect. Also, I agree that with your niche people probably want to see the person behind the brand sometimes, and straying from your niche allows them to witness your versatility.

I couldn't agree more about "non-perfect posts," and I hope my message didn't indicate otherwise. I think it's an extremely powerful thing when your readers have the ability to take the platform you've created, the foundation you've built and continue to grow it through their own thoughts and insights. That's what makes blogging fun and a valuable experience for all of us.

Finally, you've clearly set the precedent for blogging every day. That's what your audience is used to. I've found that once you've set the tone or get in a routine (i.e. M-W-F) your audience will get used to that. I'd suggest that if you can, but if your schedule (and/or thoughts) are sporadic and you're prone to miss a day it might not be the best option.

Thanks for your insights.

@Andrew - You're 100% correct. We're all competing for eyeballs and when people are subscribed to 100+ blogs they clearly read a lot of headlines, narrow it down to skimming, and truly only read a handful of articles. There's no sense posting fluff just for the sake of getting something out there.

And thanks a ton for finding that icon. Once my delicious is updated, I'm adding it to the blog. Should I credit you below it? :)

06.12.09

This is a great subject. I only write when I want to share something that I have a strong opinion about. Here lately I've been typing a lot about my experience as a pregnant working mom and raising kids along with a family. I really don't write for a niche or anything and I use my writing as a way to voice my thoughts and just provide some info along the way. I don't worry about how many subscribers or hits I get because honestly thats not my purpose. I love it when I get comments, which doesn't happen often but what can you do? I'm quite sure theres an e-book on how to engage your "community" but I'm not interested. I'm just having fun and learning more and more about myself every day.

Stephanie
06.12.09

I don't like posting if I don't have something interesting to share. My posts end up being stories that have some sort of realization or discovery, along with some helpful links/info for my readers. I also like to encourage discussion, usually by asking outright what people think of a certain idea.

I once tried posting just a small update with no real info, and I felt weird doing it.

As long as the people that read my blog are okay with my occasional postings, and don't expect new material every day, I'm okay with it.

06.13.09

@Tiffany - I'm glad you enjoy the subject. I think it's one that could probably stir endless debate.

Certainly everyone has different goals and different things they want to achieve with their blogging, and it seems you have a firm grasp on what you want to accomplish. I think that's a great start!

@Stephanie - You're getting at the core of an important aspect of this discussion, and that's expectations. The great thing about those is typically as a blogger, we can set those expectations in advance. Some bloggers say I'm going to post on every Mon/Thurs - then they have to stick with that or they'll disappoint their audience.

It's a great tactic as long as you're able to stick to it, but I don't take that approach because for me, I write when the inspiration strikes, when I feel I have something of value to share.

Thanks for commenting!

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