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Most community builders don't bother with traditional publicity. It's a shame. The media you want to reach, write about the people in your community. You have plenty of stories to share there. Even the launch of your community is a story.
A few years ago, a client of apt was launching a catering blog. With very little effort we had the news of this blog launched featured in several catering magazines.
Next time you're launching a community, don't ignore the traditional press. The
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