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Posted On 06.09.09

Generation Y is a kind generation. Our conservative lifestyles and penchants for quiet opinions have led us to work together happily with healthy doses of idealism. We are a teamwork generation, fully in line with each other.

Top-down management and the clutch of hierarchal authority no longer illustrate the strokes of success, but instead lead to siloed rows of depressed employees and opportunistic managers.

Gen Y, in contrast, is all about the team, preferring conformity inside the lines over pushing boundaries or ourselves. “In many respects,” psychology expert Jeremy Dean argues, “[these] norms have a beneficial effect, bolstering society’s foundations and keeping it from falling into chaos.”

We’re the soothing wall fountain over a fire of greed, instability and unethical behavior. We dislike ambiguity and risk and mitigate the risks that we have inherited accordingly. We “provide a stable and predictable social world, to regulate our behavior with each other.”

The world these group norms create are so safe and sound that one research study found that “groups don’t even need to be that well-established, people will conform to others with only the slightest encouragement.”

It’s incredibly easy for crowdsourcing and group-think to take over. The wisdom of the crowd is everywhere.

“The power of groups, the clout that crowds can exercise to get what they want, is nothing new,” one trend briefing reports. “What is new, however, is the dizzying ease with which likeminded, action-ready citizens and consumers can now go online and connect, group and ultimately exert influence on a global scale.”

We can no longer buy a camera without checking the product recommendations, go on a trip without researching hotel reviews, or visit a new restaurant without the prodding of a friend. Wikipedia is one of the best known examples of the concept at work. Revering social media “influencers” is another. Do other people like it? What do they think? Have they legitimized it, given it their stamp of approval and a gold star? And did their mother try it?

Such trends make it incredibly easy to live in society, but also threaten the individual mind, intuition and originality. Consensus isn’t all gravy.

“Unfortunately groups only rarely foment great ideas,” Dean reports, “because people in them are powerfully shaped by group norms: the unwritten rules which describe how individuals in a group ‘are’ and how they ‘ought’ to behave. Norms influence what people believe is right and wrong just as surely as real laws, but with none of the permanence or transparency of written regulations.”

Teamwork threatens creativity.

Reverting back to a command and control structure is obviously not the answer, but decentralized leadership doesn’t mean we all have to hold hands. We can’t let the pendulum swing so far from one extreme to the other that we miss that happy medium where innovation soars.

Groups do such a good job breeding mediocrity that we can’t be so afraid to be alone and listen to the sound of our own voice and let out a real note while we lip-synch. March to the beat of our own drum as it goes. We can’t be afraid to sit with our own thoughts where that nugget just needs some dedicated commitment to the state of flow to turn into something wonderful.

Groups are for brainstorms, not conclusions. Teamwork is for energy, not leadership. Conformity is overrated.

And while it’s important to be the healing generation, the calm ones, the group that will bring people together to make things okay again, there’s no reason not to leave some solitary footprints on another path for future generations to follow.

Breaking Out.

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June 9, 2009 11:19 am

I think there are different kinds of creativity. There's the extremely personal kind, that only happens when you're alone, without any distractions. Then there's the kind of creativity that builds innovation. I think that type of creativity stems from a groupthink mentality.

Either way, I think it's important to embrace both. And as we become more of a team-oriented culture it's important to remember how valuable it is to be creative by yourself too.

June 9, 2009 11:52 am

Personally, I think the emphasis on teams has degraded some creativity, but more important has marginalized the idea of leadership and accountability. I always dreaded group projects in school, because inevitably there would be someone who wanted all the control, someone who didn't want to do squat, and everyone else left holding the bag. There is certainly a place for the collaboration a group setting brings, but it isn't the end-all answer to everything. I brainstorm in groups, but I tend to work alone.

And for what it's worth, I told my boss during my initial interview that working in groups was a weakness of mine. He was glad to hear that, knowing that it meant I was able to work independently.

June 9, 2009 12:01 pm

@ Paugh - I agree that working in groups can be productive, can spark innovation, can lead to new thinking as long as the group doesn't make the ultimate decision. It is important to embrace both but right now we fully embrace teamwork over the value of the individual.

@ Norcross - I'm with you on the leadership and accountability front. There's often a lack of leadership in groups and several people sit together trying to push the others to do the work. In these types of situations, groups aren't fun. Thanks so much for sharing your positive and negative experiences!

June 9, 2009 12:02 pm

@Andrew: I'm with you ... I like brainstorming ideas in groups, but when it comes down to doing the work, I am more of an independent worker.

@Rebecca: That's true. I'm glad I'm one of the few who still values independent creativity.

June 9, 2009 9:55 pm

I think one of the problems group work, especially when it is with other Gen Y'ers, is that it's difficult for us to take criticism. We like to hear praise for every idea we come up with, whether or not it makes sense. Until we can deal with confrontation and criticism gracefully and effectively, the efficiency of group work can't be fully achieved.

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