
I get around three to four pitches a day from PR firms and they all suck. Some of them suck so badly I want to re-post them on my blog and make fun of them, but that’s not what I do here. Yet.
You don’t want to make their mistakes. Maybe you want your old boss to give you advice on your current job situation, or need a restaurant recommendation, or you want a blogger to write about reality TV star suicides. Whatever it is, here are four rules that apply:
1. Be personal.<