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What people can find out about you in Google matters to your success in life.
Search engines are how we do quick background checks, whether we just met someone new or are researching someone we haven’t met. You can’t control who Googles you, but you can control what they find.
Read this author's blog.
Pete,
Thanks for this post. I think so many people feel disconnected with their online image that they don't even realize how much it can affect their professional lives. It's time to lay it out plain and simple -- you have to groom your online brand just as much as you groom yourself in this century!
Cheers!

What if they find an entirely different person with the same name? Perhaps an ex-criminal.

Appreciate you taking time to write this post.. a lot of people really don't give their online identity much thought, they don't realize that nowadays their online persona is as important as their real ones and that it has a huge impact on how they are viewed and judged as a person.. great post..