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When I was in college I was a religious viewer of many shows: Gossip Girl, One Tree Hill (yes it IS still on TV!), Greek, 30 Rock, The Office, The Hills… the list goes on and on. My roommates and I would set our DVR every week, and would catch up on anything we missed over the weekends. Now that I’m out of the college life however I’ve found I rarely have time to catch any of my favorite shows, and if I am watching TV it’s normally on Project Free TV or Hulu. Although I’ve always loved to analyze commercials and ads, I just don’t see many of them anymore since I rarely sit for a half hour or hour in front of the TV.
So how do marketers reach out to me, and the many others like me, to get me to watch new shows? I’ve realized that the only type of advertising that really reaches me anymore is through Twitter. Last week quite a few of the interesting PR people I follow were all a buzz about a documentary on CNBC about the Oprah Winfrey effect. I can’t remember ever purposefully turning the channel to CNBC before in my life, but made sure to watch it on Thursday night because everyone seemed so excited about it, and I can’t say that I was let down. Then on Friday people started tweeting about the MTV Movie Awards on Sunday, with the exclusive premiere of the new Twilight move trailer during the awards show. I even re-tweeted about the big shin dig, and again I tuned in Sunday night to watch the entire 2-hour long awards show.
The 140-character or less messages are many times much more compelling and intriguing than a 30-60 second commercial that often gives so much of the show’s storyline away that I don’t even need to watch the full show! Here’s a tweet I saw this morning from Miley Cyrus which gives a perfect example of this situation:
Now I’ve seen a few episodes of Hannah Montana before, I’m not ashamed, but I’m also not a regular viewer. However after seeing the movie a few weeks ago and falling in love with several of her latest songs, this tweet makes me completely intrigued to watch this episode and hear her new song!
Now I’m not saying that MTV should start pumping out tweets through their corporate Twitter account, because frankly I won’t pay attention to that, but if shows have their stars start generating interest in a particular show, or have big-name bloggers start putting out buzz for the show, then I might pay attention.
For now, I’ll stay tuned to my Twitter account.
Megan
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