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Posted On 06.02.09

In what is arguably one of the worst times in American history since the Great Depression, the people of America have their chins decidedly up.

The sanguine mood is characterized by “an outbreak of niceness across the cultural landscape — an attitude bubbling up in commercials, movies and even, to a degree, the normally not-nice blogosphere,” the New York Times reports.

Harvard MBA students are making a promise to be ethical in an age of immorality, young talent is shifting towards do-gooder jobs, and more people are holding the elevator door open for me daily.

Enron and Madoff are no match for the almost hermetic happiness that now protects the Nation. It’s not sugar-coated like the self-help decade of the nineties. Nor does it resemble the maudlin contentment of the shut-eyed fifties. Instead, it’s a cheerfulness that smiles next to adversity.

It’s nourished by President Obama himself, who has cottoned such unprecedented praise and agreement that the press can’t help but gush. That goodness has spread virally – as happiness has been proven to do – and companies and individuals are following suit.

“Companies that have the highest retention have the nicest atmospheres,” the New York Times reports. “And in a situation where people are losing their jobs and you have an option of whom to hire, you’re going to hire the person who is complimenting your tie. Nice becomes a competitive edge.”

Alice.com is a good example of this. It’s not just that we have a ping pong table and encouraged nap time, but that our co-founders consistently encourage and compliment employees, partners, customers, potential vendors, and others. I didn’t even know this was a viable way to do business. That is, our work is not predicated on fear, failure, politics, or manipulation.  

Such plushy and persistently optimistic companies give power back to the employee, back to the customer, and back to the idea of social community where the greater good is served over the individualistic ambitions of wealth or influence.

Mean is out. Earnestness and altruism are in fashion. Humility is an aphrodisiac. The roof has caved in, and people are responding accordingly. Not by panicking, but pulling up their bootstraps and making lemonade. And giving their neighbor some. And the prostitute down the street. And the dog too.

Even hard-core adherents to darker fantasies like Eminem are “just coming clean and exhaling.” The rapper’s newest album ripostes on his drug addictions, and his subsequent challenges and triumphs more than women stuffed into trunks.

Because when you’ve hit bottom – and we all have now, whether rich and poor – a great opportunity exists to find commonality in the grace of our ascension.

And while our children will most certainly rebel against us, perhaps under the objectivism of Ayn Rand or the cynicism of Gen X, our optimism, vanilla, mediocre and conservative as it may be, is prevailing.

What is happening now is that glee is rising from collectively pushing forward at all costs, not knowing if it will work and accepting that there’s a good chance it won’t, and working towards something greater. All together. With differences of opinion, but with respect as well. With civility and common courtesy. And with confidence in humanity’s decency.

Good Works.

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June 2, 2009 1:34 pm

While I agree with the overall premise that people are starting to drop some of the ruthlessness that has plagued corporate America for a long time, the Harvard MBA pledge doesn't instill much confidence in me. Only 20% signed it, which mean the other 80%....

June 2, 2009 1:46 pm

That's funny... I thought 20% was a high rate of return for a student-led pledge. But maybe not :)

June 2, 2009 5:55 pm

Well...It is insincerity, that seems to be the trend...

Rob
June 3, 2009 1:11 am

Being nice in appearance, of course, does not suggest one is nice in spirit...

Mad Skills
June 3, 2009 3:07 am

And in a situation where people are losing their jobs and you have an option of whom to hire, you’re going to hire the person who is complimenting your tie. Nice becomes a competitive edge.
***************************************************************
The above statement is not true. You hire the most competent perosn who makes you money, not the kiss ass who says nice tie. That's a very pollyanna-ish view of the current market place.

Mad Skills
June 3, 2009 3:10 am

Just one other question. Just when did it become proper English to write incomplete sentences. See the two incomplete sentences in the below paragraph.

**********
What is happening now is that glee is rising from collectively pushing forward at all costs, not knowing if it will work and accepting that there’s a good chance it won’t, and working towards something greater. All together. With differences of opinion, but with respect as well.
**********

I'm genuinely interested in a) when this became acceptable, and b) don't you feel just a bit guilty writing incomplete sentences?

June 3, 2009 6:23 am

@ Mad Skills - Seriously? Go read some books.

Ian
June 3, 2009 7:05 am

Wow, most of the commenter here are cynical or suspicious.

When they say 20% are nice, it doesn't mean the others are mean; there are a lot of keep to themselves people.

Being nice build great bonds & breakdown communication barriers. Niceness is very effective & quite contiguous, but only if the encouragement of the departmental or company culture & not silos/competitive.
----
@Mad Skills,
Nice people have better relationship with co-workers & people in other dept.
That's huge advantage against the quite person at the corner when it come time for a promotion or other openings/opportunities.

Mad Skills
June 3, 2009 8:42 am

I don't read romance novels, sorry.

June 3, 2009 8:59 am

@ Mad Skills - Apology accepted.

June 7, 2009 4:12 pm

Excellent post--and an interesting angle to cover. Its good to see that people are realising success isn't contingent upon agression, and that being "nice" doesn't equate to being weak or ineffective. The connection between effective internal (and external) relationship building and knowledge management and its ability to increase employee retention and satisfaction becomes critical in establishing a competitive advantage.

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