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Emily Ma is using Brazen Careerist to share ideas. Join now to become a member and start networking with Emily Ma and other professionals just like you. Learn more.
Have you visited a forum and noticed empty sections for redundant or non-existant groups? This is the result of a top-down strategy. The community manager created these forums before they were needed, and they're still not needed.
Many community managers make this mistake. They create separate groups/forums/pages within their community in advance. This usually results in 2 - 3 overused forums and 10 underused forums.
Take a bottom up approach instead.
The best communities a