While at a conference last week my new friend Alison said, “I wish my office could get new CRM software. There’s just no way my boss would let us though.”

“Why not?” I asked.

She huffed and rattled off a couple reasons, like cost and her boss not seeing a need to change.

“So, have you actually talked to your boss about it?” I questioned.

“Well, no,” Alison said, shaking her head. “I already know what she’d say.”