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First off, writing a bestselling book has nothing to do with writing. In fact, I can confidently say my writing is better than 99% of the health and fitness books out there.
Not because I’m such a great writer but because they’re all co-written. And co-written books (famous person’s name with…) are products. Not books!
They are created quickly to take advantage of the popularity of that ‘famous’ person.
Smart move indeed, as that’s obviously what people want.
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