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Posted On 05.05.09

Twitter is a great service. I mean, who doesn’t love to be constricted to 140 characters when they want to say something? Less is more, after all. And the less room you have to say in one tweet, the more you have to say in several, which means the more time you have to spend using Twitter.

What makes Twitter popular?

The activity level is part of what makes Twitter so attractive to businesses. Another important factor is that everything anyone says on Twitter is free to be read by anyone. This makes it extremely easy for businesses to do market research, see what you love and what you hate, or otherwise build tools (like social crm) with little hassle to monitor what’s being said, or interact with those of us on twitter. The constant activity on Twitter combined with Twitter’s openness is part of what’s helped its widespread adoption.

Is 140 characters enough?

Twitter is a content ecosystem built from too much free time during lunch and a lot of link sharing in an effort to build more traffic to your own endeavors. While this may benefit Twitter because the purpose of you being there is less about friend activity (like Facebook), I think Twitter’s content may actually be sub-par.

Yes, there are some instances where more in depth conversations take place on Twitter, but they are fragmented to say the least (they can’t not be). Then there are smaller utilities that Twitter is used for, but I would bet these activities are a small percentage of activity on Twitter.

Facebook needs to open specific content to be viewable by everyone.

Enter Facebook, Twitter’s fat older brother. Yes Facebook has more features, a bunch of spammy applications (which are more relevant to me than auto-follow floods from Twitter), and a team that never seems to be satisfied with their interface design. But Facebook also has legitimate conversations and tons of content being created by its users in the form of shared videos, links, photos, wall posts, notes, quizes, profile updates, statuses (tweet tweet!), and comments.

This leads to the quality of content on Facebook being of much higher value, and if Facebook gives open access to all that content in the same way Twitter allows, that will revitalize (and maybe even monetize) the social network. This isn’t something that can be done overnight, obviously, due to Facebook’s terms of use, and simply how the social network has worked thus far. But it is probably the most valuable thing they can press on towards, and they are. It’s just a matter of time until Facebook opens up big, garnering more adoption from businesses, and business-oriented services.

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Kirsty Piper
May 5, 2009 6:07 am

Nathan, great post! I do respectfully disagree and think that it's probably just a personal preference. I feel like Twitter is an active, thriving, constantly moving and thinking community and that really appeals to me, whereas Facebook is slower and more latent and chock full of people that play "mafia wars." Funny how both are trying to be more alike. Facebook is trying to open up its statuses and developers are constantly discovering new ways to enrich content (TwitPic, etc.) Nonetheless if I had to give up one tomorrow, it would be Facebook.

@kpiper

May 5, 2009 8:15 am

There's a few things you're incorrect about.

1. Twitter being open: users have the ability to mark their tweets "private" so only the people they follow can see them. Yes, there are ways around it, but the option is there. If marked private, a user's tweets do not appear on the public timeline.

2. Facebook content: with the amount of data on Facebook, it would be a large change of direction to allow open access to all. I personally like my information to be semi-private, and many others do as well. I think you'd see a large decline in both quantity and quality of content if Facebook opened up profiles for anyone to see. Users have the ability to make their profile wide-open if they please, but if you remember the recent issues with their Beacon Advertising program and Terms of Service changes, the revolt becomes loud when they make any attempt to make individual user data available.

Chip Hunnicutt
May 5, 2009 8:33 am

Being familiar with FB's TOS and the value they place on their users' privacy, *how* should they "open up" their users' content? Here are my ideas:

• FB for Business - deployable, closed ecosystems that can be licensed to companies for in-house use

• Charge an annual rate for an advertising-free experience ($10/year at 200 million users is a lot o'cabbage). Those who opt for the ad-supported site must grant access for personal content just as they do when installing applications.

• Create an on-demand research portal and sell access. It should cover live trends, demographics, topics.....essentially a statistical package for consumer research. Due to the value of the content, it could be priced as high as $5,000/month, $20,000/quarter.

What are you thoughts? Everyone has a "why", what's your "how"?

Tiffany Joiner
May 5, 2009 10:28 am

This was an interesting article because what you are suggesting would be pretty difficult for Facebook to do. I don't particularly care for Twitter and not many people I know even know of it but in terms of sharing links and getting a quick point across, I would utilize Twitter more than Facebook for those purposes. The fact that if you have accounts with both and the fact that the status boxes are linked to me is quite enough. Opening up Facebook even more, to me, would not make sense. But do I understand your point about the constraints and limitations that Twitter has but it seems to be working pretty well considering its following, even with those limitations.

May 5, 2009 11:08 am

Good post, a few points:

1) On openness: Twitter's got wicked buzz for a reason - and a lot of has been their willingness to be open. And not open in the sense that "everybody's tweets are public" (because a very small percentage of users mark their feeds as private) but open in the sense that their are all sorts of APIs available that allow people to write software and extension that make use of twitter feeds.

Jason Kottke made the point a few months back that facebook's style of social networking is a lot like AOL's original approach to the internet: it's a walled garden. To see any real content, you need to log in. Want to access facebook content from a third-party application or use some of that content in a web app you're developing? You do so entirely on facebook's terms.

Easy example: Lots of people hate the new Facebook design. But they're stuck with it. But if twitter redesigned and everyone hated it, people could just use their third-party twitter applications and never have to see the interface.

2) Twitter still doesn't have any kind of revenue model, which is absolutely the thing that could kill it dead in the next year. Can't rest on VC money forever. Facebook has similar challenges but at least has a basis for revenue generation.

3) It's a fallacy to think that more content = better. There may be high-value conversations going on on Facebook, but are they easy to find? To participate in? Facebook's do-it-all approach is actually harmful in the sense that it muddies its goals - does it want to be a microblogging tool? An event management system? A photo-sharing space? A tool which tells me which Ninja Turtle I am most like? (Donatello.)

These extras interrupt the conversation. It does a lot of things pretty well, but isn't great at anything. (Except for, I'd argue, event management, which is a killer feature.)

May 5, 2009 12:46 pm

@Andrew - In the original version of my article I included a very small blip about the privacy setting on twitter, but let's be serious, the number of users who have their twitter feed protected is probably less than 1% of their 25million users.

In regards to giving open access to all the data, I was referring to really granting open access to all of the specific portions of data that initially headlined that section. What I mean is, some data doesn't make much sense to give open access to like photos, for example. The comparative value of that data versus better indexible content isn't worth the battle it would start with users.

I would also say that the issue with the beacon advertising program (which I would hardly call recently, given how fast the net moves and that it was something in 07, if I recall correctly) was an issue of intrusion more than openness. The two are different. Facebook has just within the week made mini-feed activity open.

@Matt Elliott -
Great thoughts to include. I feel you skipped an important point, and perhaps I didn't clarify it well enough:
The sole reason that twitter's API /is/ such a great success is /because/ everyone (minus a negligible portion of users who have protected feeds, as twitter calls them) has their feeds public by default.

If that data weren't already public, the API couldn't exist to the successful capacity it has. Case in point- Facebook as they move to accomplish similar. The Seesmic Desktop App is a great example of that exact case in point.

You're correct on Twitter's 3rd party support in terms of off site usage versus on site, which is part of their struggle with a monetization strategy, as you mentioned).

RE #3: To break it down into two components. When the strategy for a business is user generated content, more content = better, because you have a larger inventory to pull from. Facebook and Twitter's strategy is user activity logs and UGC. If you're model isn't directly UGC, however, then you're correct.

To elaborate:

YouTube is UGC operated (with 100million viewers a month). That's their business, although they're trying to get more into the premium quality content business as well. In their case, more content = better. Hulu, however, has a business model based on premium production content - this is not a UGC model (obviously) and in their case, more content does not = better /unless/ the increase in content is of high caliber, or begins to adopt the longtail (where Hulu primarily operated in the "big hit" area).

Now, does YouTube battle to make sure that the videos that /are/ great content are easy to find? Yes. And that's exactly why they have all the achievements, the rating systems, and so forth. Because, as you say, the value of the content /is/ very important. But YT greatly increases their probability of having that content by having more content.

I hope I didn't drift too far from your point there, or if you feel like I still didn't address it, please feel free to bring it around again (I love the discussion).

I would absolutely agree that Facebook is currently suffering from a lack of vision. I don't know if I would chalk up Facebook's approach quite so much to "do it all" since their developers control part of that "all" that Facebook does. I'd say their biggest mistake was not providing a way for App providers to bill users (since Apple launched the same type of platform for the iPhone, is seeing much greater success, which also allows the iPhone to be custom tailored to users). That's a different conversation, however.

Facebook does have a killer event system, statistically, though, Facebook is the most popular photo sharing site online.

Awesome thoughts to discuss, Matt! (I'll get to other comments later in the day)

May 5, 2009 6:43 pm

Here's an idea: they're different tools, with different uses. I like Facebook for some things and Twitter for others. Just like I don't try to cut a board using a hammer.

May 6, 2009 7:54 am

@Nathan - wow. The Beacon issue was in 2007, wasn't it. Time flies. But my general point was in-line with what KateNonymous said. They're different tools that serve a different purpose. The recent brush-up over the new FB design was that it was too "busy", aka too Twitter-like.

May 7, 2009 8:29 am

Yeah, Facebook's done a lot since beacon, such is the speed of internet technology!

@Norcross - You're correct. They are different tools that serve different purposes, but that doesn't mean there won't be similarities, or that certain business model components wouldn't be cross applied (just as twitter is doing by cross applying Google concepts- which is no surprise since their VP of Operations is the former vp of search quality at Google).

I agree, I think the new design is way too busy (akin to Twitter and FriendFeed), but all in all, the new redesign was more for businesses (via the Highlight section and sponsor section) than it was for users.

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