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“The amount of change in marketing over the past 3 – 5 years probably equals the amount of change over the past 30 years.” - Robert Liodice, CEO, ANA (Association of National Advertisers)
Let’s face it; it used to be a lot easier to be a Brand Manager. People were looking for brands that delivered functional benefits like “better tasting” or “longer lasting.” They heard about those brands through a handful of media vehicles like TV, magazines, radio and bill
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