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As of late, I’ve had trouble reconciling my blog’s niche with the prescribed mantra of personal online branding. It’s caused me to question my worth as a blogger. I’ve been going back and forth on this idea many times because I’m interested in growing and evolving as a writer. I don’t blog about politics, video games or activism.
Well, let me rephrase, I don’t blog about those things consistently. I can’t stick to one subject - praises to the bloggers who manage to do that.
I think that the inconsistency is my strong point.

I’m not afraid, nevertheless, to try things out. I’ve never been one to shy away from any topic. Sometimes I’m successful, sometimes I’m not. There’s simple advice and there’s contradictory suggestions (even from me) indicating that you should just pick a subject…and blog.
It’s the territory that comes with “branding.” Yet, it also insists that you compartmentalize yourself in a limited fashion. I don’t find it very liberating.
These things unfairly dictate whether your blog can stick around or not.
In any case, I’m not any of those things. I’m a subject whore. I’m promiscuous with everything I want to know and I want to share it with everybody.
If I’m fracturing my mind over various topics, I feel like I’m learning. Within the blogosphere trail mix, I find that my niche is writing - not subjects.
So, in the grand scheme of all things blog - I have to accept the fact that I’m better off without a niche.
The simple pros involve not having to worry if I’m being irrelevant to my audience. This is most likely because my audience changes everyday. My connections are multifaceted and infinite. And, that’s fine.
I like being untethered and doing my own thing, as every blogger should.
Photo Credit: Nico...@Flickr
Yes! Thank you! It's great to read this! I am much like you in the sense that I don't want to limit myself to one particular 'niche'. I am not really interested in the blogging for personal branding bandwagon, it isn't for me. My blog is personal first, it is Alex Lobov the human being not Alex Lobov the specific pidgeon-holed guy who likes topic X only. But that thing you said about your niche being 'writing' first... I love that!
Raven,I completely agree! Honestly, I believe that you still have the ability to “brand” yourself as a blogger without tying yourself down to a particular subject. I do have an overall theme with my blog (information that entrepreneurs can use), but if I feel like writing about another particular subject one day I will do so.
Oftentimes, people aren’t going to scold you for doing something different and if they do it is their loss. You’re human and in the grand scheme of things I really don’t think many will mind the change of pace because as long as you are producing quality content.
@Alexander
Thanks so much for the feedback. When I first started writing TWS, I thought, "Oh, I'll blog about all things career related." Yet, that gets old after a while. And, you want to talk about something else. After a bit, you just exhaust yourself trying to come up with good, relevant content (that won't be trite or "uninspiring"). It takes the fun out of blogging in the first place when you do that.
@LaTosha
I agree with you about the idea of still being a good blogger without glueing yourself to a definite niche. Honestly, I thought I was doing it "wrong" when I didn't blog about career stuff on TWS. But then, I just didn't care and wanted to make blogging fun for me again.
Though it may fly in the face of all "expert" blogging advice, this post just caused me to subscribe to your blog.
I recently started a second blog that is just about writing (not the topic of writing, but the practice of actually writing). I think that's as important as anything else.
And more and more, those are the blogs that are making the cut each time I clean my reader. I must enjoy the surprise.
@Alli Gerkman
Thanks so much Alli - I love hearing from (new) readers. It's also funny that you mention a second blog, b/c I remember reading something from Penelope Trunk advising people not to do so. But, a good (really good) blog is about taking up mental space in the reader's head. I rather have a someone come to my blog b/c they want to read what's on my mind for the day (or the week) instead of just dropping by whenever they want to get some career advice or find out what I think about "personal branding" in reference to (pick parallel here).

Raven,
A few months back I started a blog with another Gen Y co-worker. We thought we would write about Gen Y stereotypes -- either proving or refuting their validity -- through discussions of our work. (Most readers of our blog are non-Gen Y members of the trade association where we work.) I quickly realized that rather than generating a gigantic list of topics -- Today I will write about having helicopter parents! Tomorrow I will write about seeking meaning and purpose in my job! -- it was more fun for me to just write about whatever I happened to be thinking about that day. What better "glimpse into a Millenial mind" (as our byline reads) could there be, than an actual record of what seems important or interesting enough for us to write about?
So, I'm with you!
Cheers,
Janna
@Chris
Interesting. I wonder how these people became experts in the first place. Expert is such a relative term nowadays. Am I an expert about Chicago because I am from there? Or, am I an expert because I talk about it? I guess those questions can be applied to any subject. If there is a lack of self-realization, it's only because the expert in question is not applying their knowledge carefully enough
@Janna
Thanks for the comment. Once you get into blogging, I think you can't tie yourself to just one thing/subject/niche. People's brains don't operate that way - we aren't meant to focus so singularly on any one thing - it gets uninspiring.
Raven... If I had a nickel for every time my decisions contravened advice from Penelope's posts, I'd have a lot of nickels. It doesn't mean I don't think she's a good read, of course.
It just goes back to all these blogging "rules." There's no shortage of advice online. Everywhere you turn, there's someone telling you how to run your blog, how to tweet, how to drive your career, how to make a hard-boiled egg. In the end, it might be good to be aware of the babble out there, but you still have to do what's right for you. Otherwise, it's just following the crowd.
But then, that's just my advice...
Hear Hear!
Raven, I'm toasting to our non-niche ways. I think it's far more interesting to read about the various aspects of someone's life. Though I do enjoy niche bloggers too for the latest and greatest. I know a lot of varied bloggers, and I really enjoy their perspectives.
Keep doing what you're doing :)
@Alli
That's hilarious. I'm going to keep that in mind when the blogging devils try to remind me about sticking to a particular topic.
@Mehanz
Thanks for the support. I like my non-niche bloggers too because...well, they're so much fun to read! I like the variety they add to the homogenous realm of niche blogging.
Hi Raven, I've been struggling lately with whether or not I should create a blog that allows me to talk about anything I want. i have one now for my business which is mainly for interior design but there are so many things i want to say that have nothing to do with that.
you've definitely convinced me to start it! thank you!
Michelle
@Michelle
I'm glad I was able add some insight on this - and I'm loving the conversation (and blogs) this post has started. I like to think that no one should "struggle" with their blog b/c it should be fun and interesting for you. I think if people just think about how much fun they want to have with their writing...they'll be a lot more satisfied with their blogging experience.
@Michelle
I'm glad I was able add some insight on this - and I'm loving the conversation (and blogs) this post has started. I like to think that no one should "struggle" with their blog b/c it should be fun and interesting for you. I think if people just think about how much fun they want to have with their writing...they'll be a lot more satisfied with their blogging experience.

I usually only subscribe to blogs with a clear theme or topic, even if it's broad ("career & life"). That way I can glance through it in the morning knowing that it'll usually contain advice and information relevant to what I'm looking for.

It's completely okay and I personally prefer it!
I just started my blog and it's been tough because I stressed for months about what my niche would be, but I feel the exact same way. I am a subject whore too! :) I love to read about a million different subjects, I live my life dipping my toes in as many different industries, topics, or activities as possible. And I think it only makes sense that my blog reflects this as well.
Keep up the good work!

I struggle now with establishing an online identity. I do have a blog about high school boys basketball, but it's now the offseason, so I'd like to find something else. The process of choosing a focused blog was much like choosing a college major.
@Andre
That's funny you mention the college major/blog niche pick. I had trouble picking out my college major, too :-)
I solved the problem by just taking classes that seemed interesting to me or were fun - voila, Political Science. I'm sure you can blog about high school sports if that's what you like talking about. It's your space - be as varied as you like!
@Dani O
I agree, a blog should be a reflection of all of you - not just part of you.
@Rob
As a blog reader, that makes sense. I can see why you would want to read blogs that only touch upon certain topics for organizational purposes. Yet, the blogs that I read (repeatedly) don't focus on one subject specifically and keep me on my toes when it comes to content.