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The brandchannel.com debate this month asks readers to weigh in on this question, “How will Twitter affect brands?”
They go on to say,
Twitter–it’s everywhere, all the time. As the branding industry continues to harness the power of the internet, social networking, Web 2.0 and online branding, the latest phenomenon to arrive on the scene is Twitter–that up-to-the-second, ‘I’m eating a ham sandwich’ digital s