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Why do we women have such a hard time negotiating when it comes to salary? I'm convinced its because we are afraid of upsetting whatever delicate relationship we have already formed with the interviewer/hiring manager/etc. We don't want to disappoint them, let them down, or have them think we aren't satisfied with the job itself, but actually motivated and driven a bit by money.
Or maybe we just aren't risk takers. We get offered a job, we don't want to rock the boat and miss our chance if the potential employer calls our salary bluff. Perhaps men just are more confident in their abilities than women. Whatever the reason, women earn less than men and the trend seems to continue throughout careers.
Regardless of the reasons, we aren't doing ourselves any favours by not at least trying our hand at negotiation. Sure, in a market like this where each open position is accompanied by ten applicants, it may seem the phrase "beggars can't be choosers" is especially relevant. But it is important to know your worth, and while that may be a bit malleable in the current climate, don't sell yourself short.
Things to keep in mind.
There are so many elements for consideration during the negotiation phase, so be prepared to know your worth and expectations. Money isn't everything--but hey, we already know that, right?

I wonder if you're familiar with the study that showed men AND women look on a woman negatively if she is negotiating for a higher salary. The same bias was not there against a man who was using making the same case. Not that I don't agree with your post, but I always ALWAYS think about this when I think about asking for a raise.