Facebook began as an online Yearbook. It rocketed into something much bigger and much more successful than the founders imagined. Now they have fierce competition in niche microblogging, bookmarking and tagging Web sites. What Facebook is doing is trying to incorporate the best part of those sites into its interface so that it becomes the place to go on the Web for social media. In my opinion, it's doing it well.

Judging by the outpour of "Change Facebook Back to Its Old Page" groups, messages, tweets and e-mails, people are continuing to be brand loyal even after the brand changed. Facebook's audience loves the product so much they're willing to lobby for it to stay the same. They don't realize that by staying the same, it's not gaining any market share or taking part in the old business practice of 'putting competitors out of business'.

Facebook is still giving us our Yearbook features. We can see photos, links, relationships, etc on profiles. The interface has just changed a bit. It's interesting to me that every time Facebook changes something, the public outcries on message boards. I think people need to realize that this way of communicating is still so new people are actually brainstorming what to do to continue to make it work. We're getting a great free product- at least they're not making us pay.

I'm not saying to stop the complaining about Facebook--- keep it going. It's showing Zuckerberg and the other staff there just how much people care about their product. That's why they're changing it- to keep us around so they can continue to keep us happy. So thanks, Facebook. You da bomb. Never Change. Keep in Touch! Have a great summer! Call me! :P

P.S. How's this "back when" quote for you... "I remember when Facebook was called THE Facebook!"