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Earlier today, I had a conversation with an acquaintance of mine about my online presence. He made some extremely valid points about having a strong online presence, especially during these tough times. He is aware of my situation and gave me some great pointers in building my brand more effectively.
After our conversation, I thought about whether it makes sense to have an online presence if it’s not up to par with your peers. After some initial thought, I think having a presence online, whether strong or not, is important. First off, it shows that you understand the direction business is going. While I may not write frequently on my blog, I have a strong sense of the value updating your blog has. Secondly, it allows for two-way conversation. Whether it is over IM, Twitter, Facebook messaging or commenting on blogs, a conversation is more impactful. Lastly, it is therapeutic. Everyone has a blog for a different reason; some to tout their expertise, some to voice their opinion, some to let people in on their lives. I personally blog because it allows me to vent, explain, comment on anything that I am experiencing.
See for me, personal blogging and branding is unique to everyone. If a company makes its decisions solely around someone’s online presence, there are missing the point. An online presence does not make a person but rather is an extension of who they are. It should be one aspect of the decision but by no means the only one.
With that said, companies need to have a strong online presence. This is their way to connect directly with consumers and building a strong online strategy is the first way to do so. That is what I will be doing today – developing an action plan for a startup company that will help it build a strong presence online. I hope I can use what I have learned through my offline and online network to recommend sound, smart solutions.
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Comments
03.06.09
None is better.
03.07.09
I agree the benefits outweigh the costs. Especially the benefits around self-growth and development.
03.08.09
I think the most important thing is working to constantly improve your presentation, including your online presence. With the exception of the Octomom and some other Q-list celebrities, most people do not immediately hit the web with a frenzy of popularity. We all had to start somewhere, and then its just all about what you do after you get your start.
All that being said, its also important to make sure your SOMETHING is something you want people seeing. The freedom and dangers of the world wide web. When recently interviewing for positions within our company I googled each and every person we interviewed. And asked them about it during their employment testing. My favorite was the conversation with one regarding her "online artistic nude art gallery" because she was really trying to break into modeling as well...
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