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Browse around the internet these days and (fortunately) you’ll find fewer of those horrible long-copy sales letters with never-ending testimonials, yellow boxes with dotted red lines around them and umpteen bonus offers when you buy.
There’s no doubt they still work - and that’s why people still use them but thankfully the internet and online marketing industry is maturing and the long copy sales letter is no longer thought of as the only effective way to sell something online (phew)…
As those of us who have been using the internet as a marketing tool for a few years now, we can relate to this - we’ve all been there and done it - stuck up one of those pages, written the long copy using the oh-so-obvious trigger words & phrases and felt just a little bit sleazy about doing so.
And it’s a lifecyle you can see still being repeated by other industries who are late to the party.
Take the fitness industry for example - at long last personal trainers and fitness coaches everywhere are catching on to the fact that the internet can be a hugely powerful sales and marketing tool for their location-specific business (despite my banging on about it for the past 2 years or so!).
You can tell because many of their websites and blogs are littered with those phrases and headlines we’ve all used before. You know the ones I mean…things like:
- Who else wants to…?
- At last a proven way to…
- Revealed…Secrets of
- Now you can finally…
I’m sure some of them are having success too - but I wonder how many of them (of you) feel a little bit uneasy - perhaps a tad inauthentic at using such tactics?
If you do, then here’s my advice…stop learning from the people you’re currently learning from and start looking around at how other people are doing it. The industry is maturing and is now full of people marketing themselves with integrity and authenticity - and being highly successful too.
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