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Posted On 03.03.09

I started my company based on trial and error.  Sure I had Guy Kawasaki telling me what he wanted on a business plan and executive summary, but I did not have another young entrepreneur to guide me through the startup process.  Outrageously, there was no one out there who had the authority to grab my team and I by our collars and tell us that we are most likely NOT going to get funding and that we should NOT spend the majority of our time writing a business plan.

That’s what I want to do for you.  I want to guide your through the process so that you learn the best way to launch a company.

The following is my 10-step process to successfully launching your very first startup company.  Keep in mind, this quick guide is meant to get you to launch as efficiently as possible; this is NOT a how to build a successful company after launch.  That post will come later.  For my steps, I am assuming that you are young (under 30), do not have previous startup experience, and that you want to start an internet/tech company.

Step 1: Write your idea out on a piece of paper

It’s one thing to always day dream about your idea; it’s another more concrete matter when you have physically put your idea down on a piece of paper and committed yourself to pursuing your startup company.  This is the “I think therefore I am” phase.  If you have decided with your mind and heart that you’re starting your company, then you have started your company.

Step 2: Tell absolutely everyone about your idea

Don’t worry about your idea getting stolen. People are too busy with their own lives to actually stop what they’re doing to pursue YOUR dream.  Your goal is to get people to criticize you and your idea so that you can learn from their criticisms, make your idea stronger, and give it a greater chance for success.

Step 3: Find the Dream Team

Find a team that compliments your skills.  The Dream Team consists of the CEO, marketer, and developer.  If you don’t have a network of entrepreneurial minded people, go to events in your area and chat with people about your idea.  Meet up w/ those who gave the best feedback, who seemed genuinely interested, and who are passionate about your company idea. Give that person an offer if they have a successful interview.

Step 4:  Once the team is on the bus, it’s time to figure out where the bus is going

Entrepreneurship is NOT a one-man show.  Encourage your team members to argue and debate as much as possible so that you can iron out your best ideas.  Remember, the hardest working team has an unwavering loyalty to the company.  Create company loyalty by allowing each team member to contribute their ideas and expertise.

Step 5: Solidify a plan to generate revenue

Your team should all be full-time on this startup.  How will you survive the next 6 - 12 months without any source of income?  What can you guys do to generate revenue now and generate revenue once your product has launched?  Do you guys have an expertise so that you can do consulting work?  You must have an answer to each of these questions.

Step 6: Register to become an official LLC

This does a few things.  Number 1, it makes your company more real in the minds of you and your team members.  Once the process is complete, team members will have their official titles and will officially be given their equity in the company.

Secondly, you are no longer personally liable for any of the business that you do.  If you get sued, your company is sued and people cannot go after your personal assets. I recommend using Legal Zoom for this step.

Step 7: Find a designer

You need to develop a BEAUTIFUL company logo, easy user-interface, and sticky color scheme.  You want to live your brand, and a sticky brand makes it easier for your products and services to to be remembered. Though you may not have funding, your website needs to give off a professional, trust-worthy, high-quality feel.

Step 8: Start branding the company WAY before your product is launched

Hire part-time interns to work for you for free.  In an internet company, it’s all about leveraging the blogosphere, the twitter community, optimizing your site for SEO, and utilizing all of the other social media networks.  You can easily get people to do this for you for free. Listen to my interview with Andrew Warner to find out how.

Step 9: Your product should only do one thing and do it right

You may have a million ideas for features for your website.  That’s great, but too many features is a hindrance to your site.  Your product should only do ONE thing, and it must do it better than any other site out there.  Once your product has established itself as a leader in that area, you can begin to add more features and develop your website.

Step 10: Work tirelessly until you have finished your product

If you have followed steps 1 - 9 successfully, then all that is left is a lot of hard work and execution.

Getting started on the right foot is extremely important.  Let me know what steps you would like to add or modify so that we can all learn from each other.

Share and Enjoy:

Comments

Brian Martin
03.03.09

Great first 10 tips. I started my business part time while working as a brand manager. Today's world is the optimal time for young people to start their business - especially part time. Might want to check out a podcast I did with Ian Leopold. He gives great advice for entrepreneurs.

michael cardus
03.04.09

I like that you mentioned to start branding the company way before the launch.
Build a buzz and create a market base before the launch.
The if you build it they will come philosophy does not work too well.
Find your fans get them excited and launch.

Plus business plans are usually a waste of time unless you want a loan.

03.04.09

I think these are great tips for someone like me who is interested in starting up a business.
What I do have a problem with is #3. Not everyone has easy access to like-minded people (I'm in this situation). I get what you are saying about putting yourself out there and meeting people for your team. And I definitely agree with you that entrepreneurship is not a one-man show. But in the meantime, I don't think that waiting around for a "dream team" should stop you from starting something.

Anyway, loved the post. Thanks for sharing it!

03.04.09

@Valerie - Do NOT wait around for the dream team; however, you should actively pursue it and realize what you need to have the dream team.

Going out to different events, meeting new people, and pitching them your idea is developing the business. It's also a great way to meet like minded people who can potentially join your team.

How come you're having trouble meeting like-minded individuals? Great places to start are your alma mater, industry events, or even here on the blogosphere.

I'm sure you have those bases covered so let me give you something new: Write a blog post in 600 words or less explaining your company in detail and who you're looking for to complete your team. Send it to me and all of the other bloggers in the community so that we can tweet it out and help you establish your team.

03.04.09

@ Jun: I'm realizing all of this now, which is why I am getting involved and gaining some footing in the blogosphere. Before I even knew what Brazen Careerist was (and I was vaguely familiar with using social media as a tool), I had very little guidance and support since it was somewhat difficult to meet up with people who actually want to do more than settling for the status quo. However I will be the first to admit that I did not look or try hard enough at the time. I fully take responsibility for where I am now. I am actually grateful that people like you take the time out of your day to put advice up like this and then respond back to my comments.

When I wrote my comment, I was mostly speaking for people who don't know too much about utilizing the blogosphere, online communities, and the like in order to connect with like-minded individuals and build teams. Right now I am in the process of working with another person on a business idea. It's a relatively new idea, so we haven't accomplished a lot yet. I guess technically I am part of a team now. My point is this person didn't know what Brazen Careerist is, doesn't know how to use a blog to promote themselves, or any of those social media resources, knowledge that people in this community take for granted. If she didn't know all of that, then there are tons more people like that out there. I'm relatively new to utilizing social media myself.

As for the blog post describing my company I will definitely take up that suggestion. I'm learning more and more every day just by being here, interacting with you guys, and building relationships. Again I cannot stress enough, I'm thankful for your time and advice. Your message clicks for me now.

03.04.09

@Valerie - Thank you so much for your compliments. Comments like yours are the reason I blog and spread what advice I can through my blog.

The more people that I am able to help, the happier I am with my life and what I've been able to accomplish.

Stay in touch: me [at] junloayza.com

andrew.stuhl
03.04.09

Jun-

These are great tips; thanks for sharing them.

I've spent some of the last two weeks working out a business idea. This idea woke me up in the middle of the night and forced me to write it down (step 1 complete). I had initial hesitancy to talk about it -- for fear of the idea getting stolen -- so thank you for helping me realize the needlessness of that fear.

I think there is a big leap to starting to design the team. I think my brain and heart are wondering if I'm really going to pursue this idea and what that would mean for my relationships, my family, my day-to-day, etc. These tips are really helpful in sorting all that out.

I'm going to butt in on your recommendation to Valerie and hope that I can take you up on the offer to "get the word out" about my idea as well, if/when I take that step. It would be wonderful to use your expertise and resources to help get this ball rolling.

All the best-
Andrew

Jason Simon
03.04.09

These are great tips. I'm not looking to start a "company," but I am creating a website where people can share their caffeinated conversations and continue them online. Your "step 2" has convinced me to start spreading the word even though the site hasn't been launched.

03.04.09

@Andrew - Feel free to reach out to me at anytime. Would love to hear your idea so that I can attempt to poke holes in it and destroy it. I hope you have a strong will and heart, because I can be very honest with my advice, which is exactly what every entrepreneur needs.

@Jason - Sounds like an interesting idea. Keep me in the loop!

03.04.09

The tips are great! I have a few additions --

For #6... what about Incorporation? LLC is not the only option. Also set a strategy/goal/mission/vision.

jvaron7
03.04.09

Jun - Thank you so much for writing this! I've been going back and forth on whether or not I want to start my own company and with articles like this, I feel empowered. You're awesome!

03.04.09

@Jamie - Thank you so much Jamie! If there is any way that I can help, please let me know.

03.05.09

I like the 10(not so) easy steps approach because the world of start ups can seem so big and scary, but really Bill, Steve, Mark and all the other billionares(though some just theoretically...) were just nerds with ideas, time to develop them, and confidence that they were fundable(profitable...that seems to be another thing entirely...). Thanks for an easy "you can do it!" Cheerleader guide.

03.05.09

One other piece of advice: Avail yourself of all the classes and resources from the Small Business Administration. They can help cut down on the angst of startups, and through their SCORE program, you can find great mentors.

http://sba.gov/

03.05.09

@Sarah - This isn't a "cheerleader" guide. This is a concrete, actionable-step guide that will help any potential entrepreneur take that first step to launching her first company.

03.07.09

Ah yet another man grasping the wrong end of the cheerleader stick....that isnt to implay you wear a mini skirt or think its easy, but so many start up guides have a backbone of "this will never work" and essentially suggest finding lots of money or it will never work. You provided an actionable plan based on sound advice and hard work. To me, thats encouragement. Be Agressive, B E Agressive.

And did you know cheerleaders do very well in the business world? something about boundless energy and the ability to keep spirits up...

03.07.09

Cheerleaders stand on the sidelines and cheer for a team to win. Winning and losing has nothing to do with the cheerleaders. Instead of focusing on the game and competition, a business man once thought, "How can I entertain the fans so that more come to the game, spend more money, and stay for longer."

If I was to categorize my guide using a sports analogy, my guide would be the coach or the team leader. This guide does not cheer and say, "You can do it, hoorah!" This guide brings out the chalk board and draws up a play so that the team can win. If the team executes the plan to perfection, then the team has a great chance of winning the game.

This guide is NOT about encouragement, nor is it about giving people motivation. It is a realization that in order to win, you have to run laps, do pushups, and practice day in and day out to be the best.

03.07.09

It's your guide, so of course define it how ever you'd like. But my parting thought would be that maybe you'd benefit from being less close minded about being seen as a cheerleader or encouragement. You don't always have to preach at people from the pulpit of "serious wisdom" and wear a suit to be respected, recognized, or hell even helpful.

Joe Martino
04.08.09

These are great tips. I would also recommend searching for an available URL, researching the competetion, checking the business name with the US Patent & Trademark Office for availability, and forming a business entity (sole proprietorship, LLC, or Corp).

andy_santamaria
04.08.09

Great post! I'm going to print this out and give it to my brother! He's thinking about starting a business and the first step is critical!

take care!

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