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Posted On 03.03.09

If you're someone who spends a lot of time writing on your blog, checking Facebook, updating Twitter, connecting on Brazen Careerist etc., you've probably been asked this question at least once. So, what do you say to the naysayers out there? You could refer them to countless articles and blog posts about the value of social networking sites to businesses, or mention the wide variety of people and organizations that can be followed on Twitter. Well, here are a few pointers for explaining your love of the Web 2.0 world to those who aren't a part of it:

  1. Emphasize what you've gotten out of these sites, all of the connections you've made, and how each site serves a different purpose. The more you can back up your positive opinions, the better.
  2. Show the doubtful one the sites instead of just talking about them. This way, they can have a picture in their mind to go along with the name.
  3. If all else fails, suggest that they try it out for themselves before passing judgement. After all, pretty much all of these sites are free and it's what you put into it that determines what you get out of it.

I have always been a bit of a technology geek. I love electronics and gadgets, and I'm always looking for new websites to explore. But, a lot of the people in my life aren't so technologically advanced, or just don't have much of an interest in it. So, I was very happy when CPX added a new page to our website that provides links to everything I've been working on since I started in January. Now, when someone asks me what it is I actually do at work, I can show them.

So, what's the point of all of those social networking sites anyway? For me, it's a way to connect to people in my industry, keep up with the latest news, share my thoughts on things that are going on in my life and in the world, meet new people and reconnect with old friends, promote my company in fun and innovative ways, learn from others...and so much more.

How would you answer this question? What's the point of all of those social networking sites FOR YOU? Is Twitter overrated? Has Facebook gotten out of touch? Are blogs just a soapbox for people to vent about their lives? Or is online social networking the best thing since sliced bread?

Update: For more on this topic, check out this post on Intersected, an awesome blog!

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March 2, 2009 5:39 pm

What's the point of all those social networking sites? Here's my take:

Nearly all of them seem to be an outlet for the maximum pandering for attention with the minimum of effort, facilitated by technology. Far too many seem to be striving to place value on having the most "friends", "followers", "commenters", or "hits" as a sign of popularity.

Nearly all seem to be saying, "Look at ME!" "I'm SOMEBODY!" "I have something important to say!" "You need to see/know this!"
"I'm unique!" And it doesn't matter what is said, just so long as it attracts traffic.

Despair.Com has choice words about this:

http://despair.com/blogging.html

http://despair.com/individuality.html

On the other hand, social networking is a great vector for malware and data theft:

http://news.cnet.com/8301-17939_109-10113981-2.html

http://www.techcrunch.com/2009/01/05/following-the-twitter-hack-trail-to...

March 2, 2009 10:45 pm

This is great timing, I actually almost deleted my facebook account last week. Then I realized, I liked browsing the pictures of my friends every once in awhile, and they might like looking at mine so I'll just keep it around for at least awhile longer.

I only blog what I want to blog about, I use it as a journal. If someone else reads it, great. If someone comments that's even better but I refuse to blog for anyone but myself.

March 3, 2009 9:05 am

Sheesh. Remind me to stay off of JRandom's lawn.

My two cents: Like anything you get what you put into it. If you use FB to cyber-stalk your exes, you're probably not going to reap too many benefits.

If you use it to cultivate and strengthen new and existing relationships ... well the benefits are limitless.
Seth Godin's advice is a pretty good guide for it: http://www.thinktalk.com/blog/daily_roundup

Not to be ignored is the concept that these SocNets (I just made that up) are shrinking barriers between communication. Be it between you and a childhood friend or http://twitter.com/davidgregory we have the ability to reduce the restraints of communication more than at any point is history. Some (like other Brazen Careerists I imagine) maximize this access ... others not so much. Difn't Strokes, ya know.

March 3, 2009 10:04 am

Thank you all for your comments. It's great to hear different perspectives. As I said, everyone has their own thoughts on the value of social networking, and you only get a lot out of it if you're willing to put a lot into it as well. For insight from other bloggers, check out the comments on the original post.

March 3, 2009 10:19 am

@ Zack: Agreed. It definitely is what you put into it. Saying that these things are overrated is overrated, if you know what I mean. And you can probably say the same thing about anything in life: school, sex, marriage... you name it.

Great post, Samantha!

March 3, 2009 11:23 am

I can certainly relate to JRandom42. When you don't see any value in something for yourself, you get kind of annoyed when everyone else gushes over it. I joined the Facebook bandwagon a few months ago. But after the initial rush of adding a few dozen 'friends', I realized I wasn't really involved in their lives, and pared back my list to only 3 people. So I'm probably in the middle of the road when it comes to my opinion about social networking sites.

Fact is that Facebook is a tool. And like any tool, it amplifies the personality of the person that wields it (religion and politics are other familiar examples). If you are a shallow person who constantly screams "look at me!" then you'll flood Facebook with posts about yourself. If you are someone who has a large group of friends and genuinely care for them, then you'll use Facebook to keep in touch. And if you have few friends or family to keep in touch with, then you'll use Facebook rarely (like myself).

March 3, 2009 1:26 pm

I think many of the other commenters are absolutely right in that you only get out of it what you put into it (like most things in life...). If you're just stalking friends and exes for fun, you won't get much out of it.

March 3, 2009 3:24 pm

My wife works a few nights and stayed at home with our baby a while. She got hooked on Facebook during that time period and it helps her keep in touch with her friends because she can't hang out with them as much in the past. When she works nights as a nurse, she and other friends who are working nights use Facebook to pass the time when there are no patients. In that way Facebook, has been really a great tool for her.

I started blogging to work on my writing as a motivator to do some research on industry related articles. It's been great for developing my writing and connecting with other bloggers. Also as my wife tells me, I'm very important so that's why I blog because I have a lot of important things to day.

I am slowly starting to understand the value of Twitter. Initially, I considered my Facebook update status is as the equivalent of Twitter since I send short messages to my friends and get messages about them. But Twitter has that viral aspect which can be used to spread the messaage. Right now, I don't think that I am important enough now to twitter but I am sure that I will be soon.

Pondosinatra
April 9, 2009 6:09 pm

I was the first out of all my friends to have my own website. I've been updating it now for almost 7 years. I find it therapeutic to update it and share my thoughts and feelings with the world.

A few years ago I had a crisis of confidence, Facebook was all the rage and naturally I asked myself what was the point of continuing to update my own site? Any idiot via Facebook could post their lives for all to see without having to know one bit of HTML.

Thankfully I kept at it, because now it seems Facebook is yesterday's news as people start migrating to Twitter.

Now everyone can use a whopping 140 characters to tell their friends what mundane task they happen to be doing at any given moment.

Talk about the de-evolution of communications.

I like how email in Facebook is free of spam (so far), but no, I'll stick to my website thank you very much.

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