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When you enter www.skittles.com you are prompted to enter your date of birth. No, you are not going to see a window full of scantily clad women after submitting your age. Instead, you will see a Twitter Search background broadcasting any tweet with the word “Skittles” in it. The page is constantly updating.
The social media transformation does not stop here. The site also links to other SoMe destinations such as Wikipedia, YouTube, Flickr, and Facebook. The navigation is smooth and natural. Like you have been there before… because you have.
My initial thought was, “WOW. There is actually a brand talking in my language, hanging out where I hang out and interacting with folks like me.” It will be interesting to see how this pans out for the Skittles brand. People are definitely talking. Since I started writing this post, 2816 Skittles tweets were tweeted.
This definitely proves Web 2.0 is here and here to stay. Do you think this will prompt other brands to fully embrace social media to this extreme?
What about control of your brand and brand image? Is Skittles giving up some of it’s control? Is this smart?
Let me know what you think. Let’s start a conversation!
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Comments
03.02.09
I liked the idea and did a positive tweet on it. I think Skittles is really smart and courageous to promote a platform that showcases both positive and negative opinions on their product.
03.02.09
There has been A LOT of buzz about this, especially on Twitter. It definitely is a good, bold move for right now, but I don't know if it will have the lasting impression that they hope. I think after the initial hype dies down the site will become less influential and not as interesting for new users. I definitely think that this could be a good thing for other brands to get involved in though. Even if it's just for a short-term period. It would probably be the best for brands to set up sites like this for new product releases so people can see all the hype that's happening in real time.
03.02.09
I agree with Peter, it might be really popular right now, but it will eventually die down and fade away. those who will profit most are those who have something new to talk about. If you are just promoting your name and have nothing new to add then your name will get out there, but then will soon be forgotten. small businesses that have great ideas are getting into this social media phenomenon with enthusiastic stamina, and I think those types are the ones who will actually see the best returns for their efforts. personally, I have actually been following a few companies and websites like this in the twitter and facebook sector. I am also interning for careerealism.com which fits this profile of benefiting the most to a T. This online social media base is a great way to advertise and get our name out there and it costs far from what the national TV ad would. So those who have a new product, or are a totally new company will absolutely reap the greatest rewards
03.02.09
Most Importantly:: Thank you Anthony for your service as a Marine. You are a true hero. THANK YOU!!!
Secondly: Thanks for the comments on my post. I really appreciate it. I hope we can keep on spurring conversation and interaction.
When do you think the hype will die down? Do you think it will die down? What can the Skittles brand do to give the campaign a longer life?
Have a great day!
Ryan
03.02.09
Well, it's already proven successful for them as more than half my contact list has said something about skittles in the past few days. It's certainly more buzz than I've ever heard about skittles before but it's not going to make me rush out and buy their candy. Still, I'm sure there's been a slight increase in sales just from getting the word out and tweeps buying skittles just for the lol factor. In a week though it'll just join the other internet memes. Maybe if they start giving out skittles to tweepers the campaign could have long last impact...#skittles sunday anyone?
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