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Jonathan Fields author of “Career Renegade” wrote on his blog yesterday about Simplicity Driven Entrepreneurship (SDE).
Basically Jonathan is thinking aloud about building a business that strips back it complexity (reducing the amount of systems in place to the bear essentials) and provides income without the need for massive amounts of input once the business is up and running.
Jonathan muses;
“Because, I don’t want to be rich…I want to be “Simply” Rich.
You see, no matter how good my colleagues, management team or employees were, how capable my advisers were or how good a lease I had, as the head of a business, I was still the guy with his bank account and reputation on the line, with the responsibility to serve my community of both clients and employees. And, if you truly care about your business, all the systems in the world won’t relieve the mental burden of traditional, systems and people-driven growth.
And, I happen to be unusually risk tolerant. I’ve been an entrepreneur the better part of my life. I’ve won big and failed big and recovered enough times to know I can survive both. So the exposure isn’t really the issue for me. Nor is fear of failure.“
“Simply” wouldn’t it be nice if you could be “Simply Rich”? Who cares about being nice, why can’t we do it? Go on tell me!
This is what I like the most;
“It’s more about reaching a time in my life where “size” doesn’t really matter…
That’s not how I measure my worth, impact or success. It’s more about:
Amen! who cares about size or complexity lets find a way to operate that will allow you and me to work at something that makes you excited continuously, why is this not possible?
Actually now that I think about it, delete everything I’ve said above, I don’t want to many people catching on to this idea, keep trucking along as you are, and leave Jonathan and I to explore this path and make it work…
Finally I’ll leave you with this parting piece of wisdom;
“I don’t need to go big, I don’t care about size, I don’t need everyone to know my name…
I just want to be able to work with passion, live well in the world and have the mental space to enjoy what I’ve got when I’ve got it.”

This has got to be the best blog I have read on this site!
Awesome.
Simplicity-Driven Entrepreneurship!? I like that idea. Keep it coming!
I especially like this part... "I just want to be able to work with passion, live well in the world and have the mental space to enjoy what I’ve got when I’ve got it.”
That's sound like heaven on earth. Where can I sign up?