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Mediocrity- a disease that is spreading slowly through the ranks of small business owners across the country. It is infiltrating employees, products, services, and marketing…slowly dissecting and eating away at what YOU have worked so hard to build.
I see it happening on a daily basis (even in my own company at times). We get bogged down with everyday occurrences and it is hard for us to see weeks, months, or years into the future. It is hard to balance the daily routine when you (as the business owner) are so focused on growing the business in terms or revenue and new clients.
This post really has nothing to do with social media marketing… other than it is a new form of marketing that could differentiate you from the competition. It is more about being focused and understanding that NOW is the time to take risks.
NOW is the time to not hunker down …but to get PUMPED up for the day ahead. Your competition is hunkering down. Other businesses are cutting their marketing budgets and giving way to mediocrity. Now is the time to take advantage of the market and to move your company to new heights!
Position yourself as the business that is NOT going to give in to everything raining down on the economy. By the way… I would rather not hear the excuse that you don’t have a choice… that your market is suffering because of this down-trend.
Where there is a will… there is a way and mediocrity can shove it.
(Thanks to Mark Hayward for his post 10 Tips for Blogging Your Way to Small Biz Success which gave me the idea for this post)
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Comments
02.25.09
02.25.09
Beat me to it, Scott. Good for you!
02.25.09
Kyle -
I know what you're saying, and I actually think you picked the wrong word. It's not that our results are mediocre, or we settle for the mediocre because it's "good enough," but we're timid. We're scared of taking risks that might sink us.
So, change "mediocrity" to "timidity" and you got me.
BTW, this is common in downturns, despite all evidence that the risk-takers who survive recessions best. It's mind-boggling, to an extent, but the preservation instinct is pretty strong. That's why folks, as they get older, invest less aggressively - they're scared of losing what they have.
02.26.09
@Eric I am basing my "mediocre" assumption off of the business landscape I see in Indianapolis. There are many people who still pay MAJOR money for Marketing but they do not do it the right way.
The state of being timid does play a role with some small businesses but not in this city.
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