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“Mayo Clinic” is one of the best-known and most-trusted “brand names,” but its origin has more to do with our inherent values than with any sophisticated marketing plan.
Mayo is a family name. William Worrall Mayo, M.D., a frontier doctor, settled his young family in Rochester, Minn., when he was appointed as an examining surgeon for the Union Army during the Civil War. In the 1880s, his sons, William and Charles, finished medical school and joined his medical practice.
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Comments
02.10.09
This is a great example of viral marketing to create a brand. It is not much different then things are today except for the fact that viral marketing takes place online now.
02.10.09
I've always enjoyed history so thanks for my history lesson today. :) What I think is interesting is the amount of time it took before the Mayos had their own building. I would guess medical issues were either dealt with at the hospital or a house call. BTW I have never witnessed a house call but heard of their existence.
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