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Posted On 01.26.09

When I’m watching television and hear the word “change” oozing from the mouth of a politician, a rush comes over my body and I am possessed to change the channel. Change is good, but the saturation of “change” in the word market is bad.

Dubbed by Time as the top buzzword of 2008, 

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Nisha Chittal
01.26.09

I think a lot of people are just clinging to the word change rather than actually talking about policy and issues. In the primaries last year, when I was still deciding who to vote for, a lot of Obama supporters would ask me, "Why aren't you voting for Obama?! Don't you want change?" I thought all the 'change' talk was so annoying because no one seemed willing to actually discuss what issues they wanted to see changed... I definitely agree the "change" talk has kind of gone overboard at this point.

01.27.09

Hi Sarah,

this blog really made me think, thank you. Words become meaningless without action. 'green' has been talked about for years, but with no real substantial manifestation, so it's literally become 'all talk and no substance'.

@Nisha Chittal: I think you're right,'Change' was essentially pioneered by Obama in 2008, like @Sarah said, but so many other politicians and other less-than-transparent figures jumped on the band-waggon and diluted the word - again showing no real results of their talk.

Words evolve to encapsulate the current zeitgesit - first they're pioneering, then they become popular, and then the feeling of the time changes and, particularly if the promised concept doesn't come to pass, the word used to encapsulate it becomes stale and is replaced by other words (10 years ago, we talked about the 'hole in the ozone' and 'greenhouse gasses' - anyone heard these terms recently?).

I wonder what the word for 2009 will be...

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