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It is certainly noble as a company to take an interest in the public and environment's good and well-being. The question is, do companies that go green actually care or are they doing it for marketing value?
I work in a marketing firm, we had a financial institution that said on a postcard, regular postcard material, that they are going green and using enviro-friendly materials for paper and by bringing things online. Earth-friendly message on a non-Earth-friendly postcard...hmmm. That is kind of like Al Gore leaving the Green Ball after the Inauguration of Obama, in an SUV.
One of today's articles in the New York Times is about carbon emitted from the production of Orange Juice.
PepsiCo finally came up with a number: the equivalent of 3.75 pounds of carbon dioxide are emitted to the atmosphere for each half-gallon carton of orange juice. But the company is still debating how to use that information. Should it cite the number in its marketing, and would consumers have a clue what to make of it?
Well the answer to the last question is that the public would gasp and then realize that they don't even have a clue as to what an acceptable level might really be for this production. Should they put it in their marketing? My guess is that they will take measures to reduce this by small amount and then use it in their marketing.
The list of companies that have taken steps to reduce carbon emissions includes I.B.M., Nike, Coca-Cola and BP, the oil giant. Google, Yahoo and Dell are among the companies that have vowed to become “carbon neutral.”
Well of course those companies are, it affects their bottom line when this information is public knowledge. Those that "go green" are more likely to raise sales whether they care about the environment or not, and I am leaning towards the latter.
On a related note, predictions for Global Warming have been reduced by 20% by scientists that have actually taken the time to do a study for once, this means with "data" to back up their claims.
By entering realistic estimates of stocks of black carbon in soil from two Australian savannas into a computer model that calculates carbon dioxide release from soil, the researchers found that carbon dioxide emissions from soils were reduced by about 20 percent over 100 years, as compared with simulations that did not take black carbon’’s long shelf life into account.
The findings are significant because soils are by far the worlds largest source of carbon dioxide, producing 10 times more carbon dioxide each year than all the carbon dioxide emissions from human activities combined.
Did you hear about this in the news? More than likely you have not but as long as the fear stays with us about an impending Global Warming Armageddon, we will continue to rely on An Inconvenient Truth.
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Comments
01.23.09
I will agree that the media can go overboard with its discourse on this subject, one that--frankly--it doesn't understand. However, when you imply that scientists rarely conduct studies, I think you're barking up the wrong tree. There are plenty of scientists who conduct studies showing a considerable effect that humans have on climate change.
The study you mention could be 100% valid, too. However, it shouldn't change our course. We are still better off by switching to renewable resources.
I truly hope the study makes its way around scientific circles, but I don't think it's the worst thing in the world if it doesn't make front-page news on CNN.com.
01.26.09
Thanks for saying what few seem unwilling to say Chris.
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